Leonardo Betti

Leonardo Betti

Product Designer in London UK

About

I'm a Product Designer specialising in User Experience Design, Brand Identity, and Design Systems. Flexible, dedicated, driven, assertive and organised, with a proactive attitude. Additionally, I am an avid chess player on lichess.org and have a keen interest in tech and design tools such as Figma, PGP and Bitcoin.

Projects

2021

The project Spears500 allows UHNW community to search and filter advisers according to a range of attributes such as the adviser’s expertise, location, the clients they serve and the types of advice they offer

Work Experience

2021 — Now
Product Designer at FSB Tech
London

Responsible for creating various User Interface designs (and prototypes) and graphics on multiple products and platforms, while maintaining the company brand. Building and iterating prototypes drawing on feedback from user testing. Producing assets and design deliverables for the development teams.

2019 — 2021
Digital Designer at New Statesman Media Group / GlobalData
London

Working alongside the Design & Development team in London, US and India to help design visuals assets for ongoing marketing online initiative. My key responsibilities include design a growing range of visual identities and brand designs for small to national and global organisations, take care of the Media Packs and also Pitch Decks, develop strategies for the external customers to improve their experience and to increase sales.

2019 — 2019
Digital Designer at TBD Media
London

I created solutions to significantly improve the experience and overall reach of The Business Debate and Parlez-Media brand. My tasks included build creative presentations (Media Packs) for marketing campaigns in conjunction with the sales department and improve the usability on the websites. Also, create and keep consistency in the graphical layout of print materials, e-mails marketing campaigns, client proposals, social media posts, pitch decks and presentations.

2018 — 2019
Digital Designer at 5E Ltd
London

I am accountable for producing and delivering solutions in both Digital and Print Design. Working closely with the marketing department, I develop creative concepts for marketing campaigns. My role involves creating and updating print-based documents within brand guidelines, utilizing Adobe CS platforms and MS Office.

Education

2002 — 2009
IT Technician at ETE Rosa Perrone Scavone
Itatiba / SP Brazil
2003 — 2007
Bachelor of Journalism at PUC-Campinas
Campinas / SP Brazil

Certifications

2023
Product Design from Udacity
2023
Freelancing and Consulting in User Experience from LinkedIn Learning
2023
Mapping the Modern Web Design Process from LinkedIn Learning
2018
Manage a Digital Product from TechNation Digital Business Academy
2018
Digital Skills: User Experience from Accenture Future Learn
2018
Introduction to User Experience Design from Georgia Institute of Technology