About
I design brands and products.
Projects
✦ Branding tomorrow’s OS for buying & selling chemicals.
NTRDE™ brings AI-augmented Decision Intelligence to the chemical industry.
I collaborated with the founding team on a visual identity to establish their new brand idea Decide. Better.
From a new tagline to an adaptive logo and a clear and concise web experience, the result is a distinctive brand for the chemical industry of tomorrow.
In a thoughtful partnership with Li-Ning, I helped introduce the Chinese sportswear giant to the world.
I was responsible for a full redesign of the international dot com to ensure elevated brand perception with emphasis on the premium runway collection.
As our collaboration continued, the site was changing with the seasons and evolved over time.