Luis Fernando Lima

Luis Fernando Lima

Senior Product Designer in São Paulo, Brazil, He/Him/They/

I'm probably eating something right now, or just looking at animal memes on the internet...

2 years ago

Brazilian designer born in Salvador, Bahia, mainly focused in designing everything from brand identities to apps, digital products and design systems. Driven by music, design and technology. Currently working as a Senior Product Designer at NewRetirement and previously at Jusbrasil and Meiuca as Design Systems Designer.

Work Experience

2022 — Now

• I contribute directly to the entire platform, leading the redesign of several features and verticals such as Onboarding, First Time User Experience (FTUE), Retirement Calculator, Blog, and so on.

• I lead and manage the Design System, aiding in the growth and evolution of NewRetirement's design expression, its component libraries, documentation, and tool sets used throughout the company.

2021 — Now
2018 — Now

Independent designer focused on helping brands with digital design, visual identities, illustration and design system & ops. Based in São Paulo, Brazil, but available for remote work worldwide.

2021 — 2022

I worked as part of the team that is responsible of the evolution of Jusbrasil's Design System product, Farol. This system impacts different touchpoints of the entire company and helps to democratize Brazilian justice through technology.

2020 — 2021
São Paulo, Brazil

Meiuca is a design system consultancy from Brazil, here I had the opportunity to led design two design systems from big national companies: Dotz and Dasa. For Dotz I did even beyond, designing the concept for their new e-commerce in partnership with Work & Co, while they were designing the new mobile app for them.

2020 — 2020

I was responsible of all design aspects of a project by BossaBox, from start to finish. Creating and managing fundamental UX and UI deliverables: user journeys, task flows, concepts, wireframes, styleguides and prototypes.

2019 — 2020
Salvador, Brazil

Working inside ZAKPAY - a fintech of payment methods with food automation. I led the redesign of every touchpoint of the company products, the dashboard and the client mobile app.

2016 — 2018
Salvador, Brazil

Intern on the company SENAI Bahia, participating of projects and creating material of study, such as modules and digital books for EAD courses. Together with others designers I was responsible of the illustrations and the creation of 2D characters.

2019 — 2019
2016 — 2018


2018 — 2018
Design Teacher at Conexões em Rede
Salvador, Brazil