Led a product design team of three, fostering their professional growth and establishing frameworks for solution shaping, design documentation, and handoff.

Shaped and designed workforce solutions, including applicant screening, secure clock-ins, and shift management across web & mobile platforms. Collaborated with EPD teams to prototype, test, and ship iterative releases.

Led the complete UX/UI overhaul across the platform and introduced the company's first design system, significantly reducing development and QA time.

First designer for Singapore's EPD function. Upon joining, designed the full UI for client and internal platforms, coordinating with the engineering team’s backend rebuild & migration.

Co-founded an independent digital design consultancy, focusing on delivering impactful design and branding services to growing businesses across Singapore and Kuala Lumpur. Established a systematic approach to brand discovery, user discovery, and lead generation, working directly with executive teams to establish our role as trusted partners.

Notable clients include Poladrone (Malaysia), Korus Connect (Victoria), Love Nils (Singapore), Instaroid (Singapore), StarHub (Singapore)

Managed client communication, project scopes, and visual designs for accounts such as HSBC Malaysia, Malaysian Advertisers Association, Malaysian Media Awards, and Antalis Malaysia.

Assisted art direction and led illustrations for Kancil Awards 2012. These were published as the Kancil Awards 2012 Annual, and applied live at the annual Kancil Awards show attended by Malaysia’s largest advertising agencies.

Distinction