Lea Ho
Designer / Coder in London, United Kingdom
About
With over 5 years of experience as a ✧ UX/UI designer and a master's degree in ⌘ Creative Computing, I specialize in creating seamless user experiences, visually appealing interfaces, and high-fidelity prototypes.
→ My expertise in UX/UI design principles and user research methodologies allows me to create user-centered design solutions.
→ I have hands-on experience in working with deep learning frameworks such as TensorFlow and PyTorch, as well as capability in programming languages such as C++, Python, and JavaScript that allow me to bridge the gap between design and development.
I'm passionate about leveraging cutting-edge technologies to push the boundaries of creativity in my designs.
Work Experience
■ Contributed to the success of Asia's Largest luxury fashion ecomm website, achieving a total of 432.4K visits and generating a significant amount of revenue through user-centered design and data-driven insights.
■ Hosted a UX research workshop for revamping the website, educating stakeholders on user research methods and best practices, resulting in valuable insights and informed design decisions that significantly improved user experience and increased sales rate.
■ Managed multiple brands with different design languages, content needs, and regional requirements, while maintaining high-quality design standards.
■ Designed a WeChat mini program with user-centered design principles, resulting in increased sales revenue by over 200% year-on-year and attracting nearly 2 million independent visitors and gaining 550,000 new followers, according to Tencent's Smart Retail Report.
■ Developed an internal design guidebook and managed a design library system to ensure consistency and maintain high-quality standards across multiple platforms, overcoming challenges in aligning final designs with the development team.
■ Created detailed hand-off documentation to facilitate smooth transition from design to development, resulting in timely and accurate implementation of designs.
■ Spearheaded the development of a regulated digital asset investment platform; analyzed regulatory and business requirements; outlined user experience flow for essential features such as the custodian wallet, fund investment, and e-KYC processes.
■ Hosted internal UX research sessions to gather user feedback and insights, and utilized them to manage the end-to-end product flow from concept development to UI design for a website that has acquired 1 million active users and launched an FX comparison service in 7 countries across APAC.
■ Developed UI/UX designs for a startup education platform, ensuring alignment with the product's brand identity and focusing on the target audience's needs, to create an engaging and intuitive user experience.
■ Initiated and managed social media presence on Facebook and Instagram, interacting with regular users and attracting potential customers, successfully growing the follower base from 0 to nearly 3,000 people.