Hello there! I am open to a new designer position, let's connect!
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Work Experience
Streamlined the design workflow by migrating to Figma creating a unified design system for all brands within the same ecosystem. Executed a range of projects that supported marketing initiatives across sports complexes in Canada and the US. Contributed to UX improvements and UI redesigns. Currently working on a project integrating the Bynder DAM system to improve communication and asset management.
Designed marketing assets including landing pages, paid ads, and social media visuals, ensuring brand consistency. Managed multiple projects and campaigns for both Paystone and NiceJob brands while collaborating with cross-functional teams. Created a design system and templates to maintain high-quality standards.
Boosted brand recognition with eye-catching visuals and empathetic copy for advertising campaigns across digital and print platforms. Developed a marketing communications strategy that increased customer engagement by 30% and expanded the team.
Led event projects from concept to execution, gathering staff input and coordinating with vendors and clients. Managed logistics, including venue selection, staging, and catering, while fostering strong client relationships. Drove attendance and crafted experiences to meet event goals.
Created engaging digital content and conducted market analysis to improve e-commerce performance. Redesigned the website with a focus on usability and business goals. Improved supplier communication, streamlining collaboration and enhancing efficiency.