Lea Bolante

Lea Bolante

Writer and copy-based creative in Manila, Philippines, She/her

About

I am a writer and a copy-based creative with a passion for problem-solving and a burning desire to understand things.

With eight years of experience as a copy and content writer, I helped challenge menstrual health taboos on TikTok, contributed to brand-building efforts for a government-owned convention center, and launched a three-in-one monthly preventative for dogs in the Philippine market.

True to my curious, persistent, and enthusiastic nature, I use my knowledge and skills in copywriting, research, and content strategy to build and grow brands.

Outside of work, I enjoy watching movies, K-pop concerts, and track meets, reading books, and playing with my dog Berry.

Projects

2023

Weekly column discussing my lived experience as a neurodivergent woman living in the Philippines. This column aims to shed awareness on adult ADHD among women and AFABs.

2022

Developed the content architecture and content strategy for the revamped Canvas of You platform. Helmed the curation and creation of content for the website.

2022

Developed social media content for Poten-Cee + ZN Advance in relation to the loosening of COVID-19 restrictions in the Philippines. Content created featured situations that were eschewed during the pandemic, such as in-person gatherings, in-person work, and domestic and international travel.

2022

This campaign aims to introduce Zoetis' Simparica Trio to the Philippine market. The agency tapped Heart Evangelista, a leading actress and fashion influencer in the Philippines to be the face of the campaign together with her pet dog Panda.

2021

Developed OraCare's social media content for 2021, where we advocated for the importance of proper oral hygiene through the routine of brushing, flossing, and oxidizing (gargling) with OraCare mouthrinse.

Writing

2020

K-pop has saved my life in more ways than one-- and it has enriched how I consume and experience culture. In this piece, I talk about NCT's aces, Mark Lee, and how his quirks and work ethic inspire me to be better at what I do.

Work Experience

2023 — Now
Copywriter at Optimax Communications @ DDB Group

Develops concepts, ideas, and materials for Optimax’s portfolio of clients that are aligned with the client’s requirements and brand standards.

2016 — Now

Content writer and copy editor with experience in online publishing, PR, advertising, and e-commerce.

Currently dabbling in brand and content strategy.

Notable Clients:

  • Globe Telecom
  • FCB Manila
  • BeautyMNL
  • Young Star PH
  • Beauty MNL
  • ADHD Powered
2022 — 2023
Copywriter at Avyan Global

Copywriter under Avyan Global's Design Practice. Handled copywriting and creative strategy development under the studio's portfolio of clients.

Accounts: RCBC, Mundipharma, AIA

2020 — 2022
Makati City, Philippines

Copywriter for Club Media's digital and creative departments. Handled copywriting and creative development for digital requirements, as well as strategy development and ideation for pitches and current accounts.

Accounts: Zoetis Philippines (Zoetis Simparica Trio), Pascual Laboratories (Poten-Cee Plus, Poten-Cee Adult, Poten-Cee ZN Advance, Poten-Cee + C, OraCare, WellGreens)

2017 — 2019
Digital Marketing Executive at Philippine Integrated Advertising Agency
Makati City, Philippines

Handled content and website management, community management, copywriting and content development for social media collaterals, set-up, monitoring, and reporting for Facebook ads for various clients. Liaised and worked closely with internal teams, clients, and third-party suppliers for various digital requirements.

On top of my responsibilities in digital, I created reference articles and press releases for various clients.

Accounts handled: PICC, Pilot Pens Philippines, British Council Philippines, Harringtons Lifestyle Auction and Showroom

Education

2011 — 2015
Bachelor of Arts in Interdisciplinary Studies at Ateneo de Manila University
Quezon City, Philippines

Pursued tracks in Communications and Psychology; thesis was about Coca-Cola advertisements and its portrayal of Filipino culture in the Philippines