About
I'm a writer and aspiring creative strategist with a passion for exploring (and solving) life's problems. Always curious and hungry for growth.
Projects
Weekly column discussing my lived experience as a neurodivergent woman living in the Philippines. This column aims to shed awareness on adult ADHD among women and AFABs.
Developed the content architecture and content strategy for the revamped Canvas of You platform. Helmed the curation and creation of content for the website.
Developed social media content for Poten-Cee + ZN Advance in relation to the loosening of COVID-19 restrictions in the Philippines. Content created featured situations that were eschewed during the pandemic, such as in-person gatherings, in-person work, and domestic and international travel.
This campaign aims to introduce Zoetis' Simparica Trio to the Philippine market. The agency tapped Heart Evangelista, a leading actress and fashion influencer in the Philippines to be the face of the campaign together with her pet dog Panda.
Developed OraCare's social media content for 2021, where we advocated for the importance of proper oral hygiene through the routine of brushing, flossing, and oxidizing (gargling) with OraCare mouthrinse.
Writing
K-pop has saved my life in more ways than one-- and it has enriched how I consume and experience culture. In this piece, I talk about NCT's aces, Mark Lee, and how his quirks and work ethic inspire me to be better at what I do.
Work Experience
**Develops concepts, ideas, and materials for Optimax’s portfolio of clients that are aligned with the client’s requirements and brand standards. Works closely with creative, client servicing, and strategic planning teams to produce these outputs.**
Content writer and copy editor with experience in online publishing, PR, advertising, and e-commerce.
Currently dabbling in brand and content strategy.
Notable Clients:
- Globe Telecom
- FCB Manila
- BeautyMNL
- Young Star PH
- Beauty MNL
- ADHD Powered
Copywriter under Avyan Global's Design Practice. Handled copywriting and creative strategy development under the studio's portfolio of clients.
Accounts: RCBC, Mundipharma, AIA
Copywriter for Club Media's digital and creative departments. Handled copywriting and creative development for digital requirements, as well as strategy development and ideation for pitches and current accounts.
Accounts: Zoetis Philippines (Zoetis Simparica Trio), Pascual Laboratories (Poten-Cee Plus, Poten-Cee Adult, Poten-Cee ZN Advance, Poten-Cee + C, OraCare, WellGreens)
Handled content and website management, community management, copywriting and content development for social media collaterals, set-up, monitoring, and reporting for Facebook ads for various clients. Liaised and worked closely with internal teams, clients, and third-party suppliers for various digital requirements.
On top of my responsibilities in digital, I created reference articles and press releases for various clients.
Accounts handled: PICC, Pilot Pens Philippines, British Council Philippines, Harringtons Lifestyle Auction and Showroom
Education
Pursued tracks in Communications and Psychology; thesis was about Coca-Cola advertisements and its portrayal of Filipino culture in the Philippines