Just posted a new series on Behance! 30 Days, 30 Posters.
About
I’m Prateek Sharma — 18 Y/O Brand Designer from Punjab, India.
I'm committed to striking the perfect balance between functionality & aesthetic design, creating distinctive brand identities for ambitious clients. I've worked with several brands to develop Logos and Identity Systems for multiple brands.
I've always believed in my process → explore, design – refine.
Projects
Masara© — Streetwear
Express yourself, embrace the streets.
Masara is an Indian streetwear brand that seamlessly blends the essence of street culture with a wider audience in mind. It is rooted in India's rich heritage, embraces the fusion of traditional aesthetics and contemporary street style. They are not just a brand but a movement, catering to a global audience with their unique approach to streetwear.
They offer a fresh perspective for those new to streetwear and those who prefer a more understated, semi-streetwear style. Their ethos, "Express yourself, embrace the streets," encourages exploration and personal expression in fashion. With Masara©, customers join a revolution where every garment is a statement of Indian culture intertwined with global fashion trends.
Project Scope: Visual Identity & Motion Design
Creative Direction: Prateek Sharma
Motion Graphics: Siddique Bukhari
Duration: December 2022 — May 2023
30 Days, 30 Posters is a fun series where I focused at enhancing my skills in grids & layout design, typography, and texture study. Every poster carries its own individual style, allowing me to delve into various techniques and approaches to continually grow and pursue my passion.
In collaboration with Mavik Studios©, I orchestrated a transformation in their Logo Design and overarching visual concept. This involved refining color palettes, typography choices, crafting brand assets and motion design, resulting in a unified and compelling visual identity system.
I've collaborated with Adrush, a sportswear apparel brand, to develop their Logo Design and establish a cohesive visual style for their brand. This involved working on various aspects such as color selection, typography, brand collaterals, and website design.
I've worked with Livsain Diagnostics™ - a diagnostics center and pathology lab located in Ranchi, Jharkhand. My role in the team was to develop a scale identity system with the assets designed and curated by @bishwamandal & @ayushinmotion. This included Stationary Design, Social Media Graphics, and Posters & Billboards.
I've partnered with Gray Pattern, a web design and development agency located in Dayton, OH. This digital agency is devoted to creating visually captivating and functional websites for Businesses and Brands. Together, we focused on developing their Logo Design, Typography, Colors, and Overall Identity System, ensuring a cohesive and engaging brand presence.
Work Experience
At The House of Aster, my role as a Design Executive involved managing visual identity and design projects within my expertise. I collaborated with my design team and design lead to execute these projects successfully. I have experience working on various Identity Systems Design and website projects for THOA.
As a Graphic Designer at Mostli Digital Ventures, I focused on creating captivating social media posts for Mostli and designing distinctive logos for our esteemed clientele. My tenure was marked by a commitment to curating visually appealing content that aligned with our clients' unique identities.
In my role as a designer at BingX, I actively contribute to the company's brand direction by crafting compelling graphics for social media, community engagement, and campaigns. My designs consistently reflect and enhance the essence of the BingX brand.
As the Lead Designer at Oracles Esports, I spearheaded the design aspects of the organization, overseeing the creation of esports and social media assets. My responsibilities included talent recruitment and various tasks contributing to the success of Oracles Esports.
Features
Our Adrush© - Brand Design received recognition and was featured under the Graphic Design (Branding) category by the Behance curation team.
I've had the opportunity and honour to be featured on a reputed platform for designers who discover the stories behind top-notch design.
Our Adrush© - Brand Design received recognition and was featured under the Stock category by the Behance curation team.