Laura Escobar
⚡️

Laura Escobar

Helping designers to be more efficient

A month ago

About

Laura is a Product Design leader with +10 years of experience collaborating with teams worldwide through storytelling, strategic creativity, and striving to inspire others to succeed.

She specializes in entertainment and fintech, partnering in the past with four fintechs in Latam, three NBA teams, and most recently focused on solving complex streaming problems as a Lead Designer at Reelgood.

Contact

Publication
Bento
LinkedIn
Threads
Dribbble

Work Experience

2021 — Now
El Salvador

Leading design strategy to democratize the digital financial solutions for people and businesses in Central America. Responsible for:

• Establishing and developing a human-centered design practice within the challenges and constraints of the Fintech industry

• Product reviewing for ongoing projects and establishing a long-term Design vision

• Cross-functional collaboration to widespread empathetic design culture

• Development and growth of Glue, the first Design System in El Salvador

2023 — 2024
United States - Remote

Innovating and enriching the entertainment journey for the streaming age. Responsible for:

• Leading growth design of the onboarding and NUX (New User Experience) of the B2C product

• Directing the end-to-end UX Research process of critical projects to drive innovation of the top-of-funnel growth

• Strategy, planning, and execution of the Design System, socializing its impact and facilitating the learning process for designers, developers, and stakeholders

• Driving a more systematic and lean UXR practice to increase user empathy

• Spearheading the transformation of the Visual Language across mobile and web for B2C and B2B touch points of the brand

• Developing fundamental DesignOps practices to optimize the design process

2020 — 2023
United States - Remote

• Established a distributed Product Design team from the ground up to work with US clients on web and mobile products in less than a year

• Led, coached, and developed 14 Junior to Senior Designers to build critical thinking, efficiency, and high-quality craftmanship

• Recruited, interviewed, and evaluated Junior to Senior Designers with a custom-made hiring framework designed for efficiency and transparency

• Built and directed a Product Design trainee program for entry-level candidates, graduating a total of 10 Junior Product Designers

• Increased design maturity at the company by mentoring designers on problem-solving skills, Product Thinking, and end-to-end iterative design process

• Directed strategy, execution, and design for 15 projects from end to end acting as the DRI

• Established the Design System practice as a core service to build Design Systems from scratch

2019 — 2020
Lead Product Designer at Miami Heat
United States - Remote

Led end-to-end Product Design challenges for 5 different products that drive core operations in marketing and basketball operations for the Miami HEAT basketball team of the NBA.

• Led product discovery on high-stakes projects based on a strategic vision and tied to business goals

• Integrate complex workflows into streamlined systems of invoicing and statistics reports for coaches, scouts, executives, and internal staff

• Shaped the impact of design to influence product strategy, documentation, and cross-functional collaboration

• Optimized design processes to increase efficiency by 200%

2018 — 2020
El Salvador

• Redefined the role of a UX/UI Designer in the company by taking an end-to-end approach, from discovery facilitation to UX Strategy, and all the way to high-fidelity prototyping and documentation

• Pioneered the practice of new processes like Design Systems and Design Sprints, creating a highly profitable discovery process for dozens of clients

• Strengthen the collaboration between design, product, and development to optimize implementation time by up to 40%

2017 — 2018
UX/UI Designer at Ideaworks International
El Salvador
2012 — 2017
UX/UI Designer at Disimplify
Sweden - Remote

Education

2021 — Now

Eight-week remote program for ambitious designers who want to hone their skills, increase their impact and grow as leaders.

2024 — 2024

The d.MBA is a 6-week online business course made specifically for designers. It covers all the relevant business topics while honoring the human-centeredness that made us designers in the first place.

2013 — 2016
Bachelor's Degree in Graphic Design at Universidad Don Bosco
El Salvador

Writing

2022

This is the story of how I learned to become a leader by watching Tony Stark grow as a character over more than ten years

2022

Growing is all about making calculated bets that take you out of your comfort zone that lead to better outcomes... even if the process is uncomfortable

2021

Music and Product Design are more alike than I ever thought would be possible

Speaking

2022

Guest speaker to talk about Product Design on Looking Outward, an online short course for music students and recent alumni

2020
2020
2019
Run, Project, Run! at GDG San Salvador

Kicking-off projects, the Google way

2019
Around the Design System in 80 slides at Dribbble Meetup

Introduction to Design Systems