About
I'm a passionate Product Designer with 12+ years of experience. I leverage strategic creativity, business thinking, and leadership to enhance products, teams, and businesses. Currently, I am working at the intersection of design tooling and AI at DesignPro.
Projects
This is a publication for those that see opportunities in problems, because it really depends on how you approach complex challenges to grow and improve your career.
Work Experience
Empowering early stage designers to accelerate and optimize their product design with the help of AI-powered tools.
Leading design strategy to democratize the digital financial solutions for people and businesses in Central America.
Innovating and enriching the entertainment journey for the streaming age. Responsible for:
• Leading growth design of the onboarding and NUX (New User Experience) of the B2C product
• Directing the end-to-end UX Research process of critical projects to drive innovation of the top-of-funnel growth
• Strategy, planning, and execution of the Design System, socializing its impact and facilitating the learning process for designers, developers, and stakeholders
• Driving a more systematic and lean UXR practice to increase user empathy
• Spearheading the transformation of the Visual Language across mobile and web for B2C and B2B touch points of the brand
• Developing fundamental DesignOps practices to optimize the design process
• Established a distributed Product Design team from the ground up to work with US clients on web and mobile products in less than a year
• Led, coached, and developed 14 Junior to Senior Designers to build critical thinking, efficiency, and high-quality craftmanship
• Recruited, interviewed, and evaluated Junior to Senior Designers with a custom-made hiring framework designed for efficiency and transparency
• Built and directed a Product Design trainee program for entry-level candidates, graduating a total of 10 Junior Product Designers
• Increased design maturity at the company by mentoring designers on problem-solving skills, Product Thinking, and end-to-end iterative design process
• Directed strategy, execution, and design for 15 projects from end to end acting as the DRI
• Established the Design System practice as a core service to build Design Systems from scratch
Led end-to-end Product Design challenges for 5 different products that drive core operations in marketing and basketball operations for the Miami HEAT basketball team of the NBA.
Education
Sell your ideas, manage up, gain buy-in, and increase your impact. Sharpen your skills via hands-on exercises, deep dives, scripts, and more.
The d.MBA is a 6-week online business course made specifically for designers. It covers all the relevant business topics while honoring the human-centeredness that made us designers in the first place.
Eight-week remote program for ambitious designers who want to hone their skills, increase their impact and grow as leaders.