laurent yee

laurent yee

design strategist in london (UK), he/they

About

Design strategist and educator with 6 years' experience. 5 years growing early-stage products & building design culture @ B2B tech companies. 3 years designing for cultural industries. Fascinated by databases, tooling, and design as translation.

Collaborating across Asia, UK, US & Europe. Amplifying my communities.

Contact

Instagram

Speaking

2023
queering the user journey at MA Graphic Communication Design Symposium
Central Saint Martins [London]

Expanding the discipline of UX design through queerly deviating from the user journey. People are designed into "Ideal" Users via the speculative fiction of user journeys. how can tech be the future if it is designed to be deterministic?

2023
Virtual [Amsterdam]

Why is there a far greater hesitance to hijack public digital infrastructure (v.s. public street infrastructure?) Even the simplest everyday digital tool, like digital sticky notes, contains worlds of possibilities.

2018 — 2022
BSc Computer Science (Information Systems) at National University of Singapore
Singapore

Graduated with Honours (Merit) in Computer Science from the #1 university in Asia (QS 2022).

2018 — 2022
BBA Bachelor of Business Administration at National University of Singapore

Double degree in BSc Computer Science & BBA (cross-registered)

Features

2023

Exhibitions

2024
Indelicate 4.0 at Antwerp Mansion
Manchester, UK
2023
London

±700 people visited!

2023
Pushkin House Zine Fair
London
2023
Illustrators' Fair
London
2022
Singapore Art Book Fair
2020
Queer Together at Yale-NUS College
Singapore

Projects

2024

Browser-based game satirising how users are forced to perform for digital interfaces, specifically how visual UX design cues on digital forms limit identity (broad, fluid, diverse) into finite multiple choice questions. Design and development by me. Built with HTML, CSS and JavaScript.

2023

[🌟 link to play MVP! (WIP)] Transforming my ±14,000-word artmaking manifesto into a browser-based game, where audiences navigate through drawing, layering personal interpretations over the text.

2023

Publication processing homesickness through computational image processing on Python. Dragging artistic potential out of a Google Maps screenshot. Creating new images via creating mathematical formulae where images replace numbers. The same place of my homesick yearning can look irreversibly unknowable. Unplaceable. 106 images in 20 minutes.

2023
抗議遺留的蹤影 Traces of a Protest

Contextualising the 2014 Hong Kong Umbrella Protests using language, where much was lost in translation to non-Chinese-speakers, especially in the West. My roles: writing [English + Mandarin]; translation (between my co-designers who were not fluent in each other's languages); custom Chinese type; poster design. [with Shiming Yuan & Kshitij Gotiwale]

2023

Imagining ways to make an academic bibliography appear approachable, fluid & fun. Bibliography as shirts, tapestries, interactive Notion database.

2022

Drag workshop co-teaching free, open-source design tools to queer Southeast Asian participants with no design background. We taught how to create 2D and 3D collages as drag — hopefully inspiring alternative gender euphorias in a region rife with queerphobic censorship. [with Hua Chai]

2022

Translated '00s porn mag into ➡️ Python database ➡️ 12 algorithms to generate blackout poetry ➡️ connect-the-dots colouring book, where the way I created illustrations around the shapes of the code output subverted the cishet white male gaze of the original porn mag. Featuring: Fibonacci-powered censorship algorithm, the most useless digital search algorithm, & algorithm that keeps only the word "fuck" then discards everything else.

2021

[conceptual] installation where audiences design a personal website on an experimental design tool made by me. Design tools are often portrayed as neutral, with drab, grey toolbars. They are far from neutral — a design tool co-creates with a designer, structuring their creative process towards certain conclusions. What if design tools were more upfront about being opinionated?

Work Experience

2023 — 2023
london / freelance

Developed key visual identity, logos, guidelines + posters.

2021 — 2022
singapore / core team

Increased Instagram followers by 150% for a gig organiser during the pandemic, scaling local Singaporean underdog into regional Southeast Asian stages. Overhauled brand identity system + designed 100s of visual assets (art direction, socials, website, custom type, posters, merch, illustration.)

2021 — 2022
singapore / freelance

Key visuals, posters, merch, logos. For raves, club nights, bands & chamber ensembles.

2021 — 2022
Product Design Consultant at InnoArk
singapore / fixed-term

Established InnoArk’s 1st design system, auditing UI components accumulated over 15 years. Designed data dashboard which personalised users’ cost simulation results, streamlining key data used for decision-making by UK-based procurement teams. Guided design-development handover with devs in Indonesia.

2021 — 2021
Design Director at Baybeats
singapore / big duck collab

Created visual identity for the 20th edition of Singapore’s largest free alternative music festival, where eminent acts across ESEA had their Singapore debut, such as Otoboke Beaver (who also played Primavera Sound, SXSW.)

2021 — 2021
singapore / internship

Persuaded CEO to support company-wide alignment exercise, transforming operational workflows for more efficient cross-function productivity. Co-created UX strategy to better Jala’s product-market fit. Proposed and wrote design documentation. Squashed front-end bugs on Angular.

2021 — 2021
Interaction Design Assistant Tutor at National University of Singapore
singapore / fixed-term

Mentored 24 CS students in design through giving detailed feedback, facilitating workshops, and conducting consultations. Co-designed assessment rubrics, before grading 77 assignments.

2021 — 2021
Project Manager (Scrum Master) at [stealth startup under NDA]
singapore + mongolia / fixed-term

Led a team of 6 developers, ensuring my team in Singapore’s goals and progress aligned with our colleagues in Mongolia. Created project roadmap & planned sprints on Jira. Scoped business requirements into features. Designed mid-fi MVP with rapid prototyping approach (50 screens in 7 days.)

2021 — 2021
Chinese-English Translator at Facesec Group
singapore / fixed-term

Helped China-based Facesec Group break into English-speaking markets by translating ±5000 technical terms on its AI system UIs from Chinese to English.

2020 — 2020
singapore

Analysed, brainstormed & implemented 360 marketing strategies for a B2B AI startup, leading to SoundCloud acquiring it months later. Designed data visualisations to explain Musiio’s core AI product for (non-technical) music professionals.

2018 — 2019
singapore

Designed social media strategies & pitched ICE71 at IRL events, increasing LinkedIn folllowers by 261%. Researched and designed the 1st map of Singapore’s cybersecurity entrepreneurship landscape, with my data visualisation design + copywriting used from 2019 to 2023.

2018 — 2019
Strategic Management Director at NUS Students' Union
singapore / fixed-term

Secured 5 long-term corporate partners to offer discounts for 39,500 NUS students, staff & alumni. Automated email marketing processes. Conducted workshops to train committee members on marketing.

Side Projects

2023

Acted as the voice of AI for a CGI animation short film, collaborating remotely across London and Basel. [visuals by Yuji Wang]

Awards

2020
Top 10 Finalist from Hack Asia [hackathon]

selected across the whole of Asia.

Certifications

2021
UI Design from Designlab
2019
Two black belts

in Aikido and Taekwondo. I was selected as a finalist at national Taekwondo competitions and won multiple sporting awards.