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About
Hi there! 👋 I am a detailed-oriented designer specialised in brand, visual, and interface design. Crafting memorable brands and building intuitive products for over a decade.
Work Experience
I am Qualio’s first design hire. I joined the team to execute and lead a rebrand from end-to-end. I worked closely with the CEO and CMO to redefine the Qualio brand by creating a new identity and brand guidelines, refreshing the website, and building a scalable design system. Since then, I’ve established a solid cross-company design culture, proudly leading brand and product design alongside many talented marketers, designers, and engineers.
Being part of an ever-changing start-up means living in a constant state of evolution, often stepping up to contribute to high-level company initiatives, seeking ownership of projects, and ultimately being an avid team player.
After being with the company for 2 years, I stepped up to direct Poppulo’s creative team. I was responsible for leading creative initiatives within the marketing team and influencing design across the company, including product and internal (employee) branding. One of my top priorities as Head of Creative was maintaining a consistent brand and visual language across all departments, ensuring creative projects aligned with the Poppulo brand values.
I was Poppulo’s first brand designer. I joined the team in the early stages of a rebrand to develop their new corporate identity. I was in charge of expanding and maintaining brand guidelines and creating all pre- and post-launch material for internal and external purposes. Branding largely influenced other departments, meaning I worked closely with several teams to ensure Poppulo’s guidelines and assets were applied accordingly across the company.
As a Senior Brand Designer, I worked with Brand Strategists and the Creative Director to conceptualise, plan, and deliver end-to-end campaigns for multiple clients in the healthcare, retail, and technology industries. I’d often have 2 to 4 ongoing projects at once, meaning prioritising and organising the work schedule was crucial for maintaining efficiency and delivering projects on time.
I partnered with the Creative Director to design and deliver projects for clients in the real estate, retail, pharmaceuticals, and technology industries. Once I developed into the role and set a good relationship with clients, I liaised with them directly, managing their expectations and working from ideation to delivery of all creative assets.
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