Laura Scofield

Laura Scofield

Brand & Strategy in Brooklyn

About

Hello, I'm Laura Scofield. Brazilian-born, New York-based multidisciplinary designer. I'm Creative Lead at January.ai (US), Design Professor at UNI-BH (Brazil) and currently serving as board member of AIGA-NY (US). Previously, I worked at Pentagram and DesignStudio building brand strategies & experiences.

I have a MA from the School of Visual Arts in Design Research, Writing and Criticism (USA) a MA in Design (Brazil) and a BA in Graphic Design (Brazil).

I'm also a vexillologist or, in other words, obsessed with everything related to flags. I gather all my visual research at @vexilogues, check it out!

Work Experience

2021 — Now
Board Member at AIGA-NY
2021 — Now
Creative Lead at January AI
Remote
2021 — 2021
Strategist at DesignStudio
2020 — 2021
Brand Design Lead at Quadpay
NY
2019 — 2021
Brand Strategist at Pentagram
NY

Education

2018 — 2019
MA Design Research, Writing and Criticism at SVA
USA
2015 — 2017
Master in Design at UEMG
Brazil
2006 — 2010
Bachelor in Graphic Design at FUMEC
Brazil

Awards

2019
Honorable Mention from Museu da Casa Brasileira
2014
Brasil Design Awards
2014
Gold from iF Communication Design Award
2014
In Book from D&AD
2013
Grand Prix from Red Dot
2013
Design Silver Lion from Cannes Lions

Writing

2021

Laura Scofield highlights the importance of staying current with newly published works, as her review of a fascinating new book on shipping flags reminds us that compilations of images and data are continually coming on the market. — Vexillum Editor

2019

SVA MA Design Writing and Criticism Essay

2019

Research Paper | Introduction
SVA MA Design Research, Writing, and Criticism
Spring 2019

2018

Master’s degree thesis on design “AK-47: the Brand of Peace. Reflections on the Discursive Tactics of War Design.

Book design: laurascofield.myportfolio.com/ak-47-the-bran…

Museu da Casa Brasileira Awards 2019

Side Projects

2020

Visual culture & vexillology research.

Contact

Instagram