Part of the core project team to launch Sendle to the Canadian market. I was the content lead, including localisation (French Canadian).

How you choose to fund your retirement will look different for everybody. If you own property, you may want to use it to get a loan that'll supplement your income in retirement. This piece explors how it's done.

A piece I wrote about understanding the pros and cons of having multiple super funds so you can make better choices for your retirement.

If you fancy yourself as a curious, customer-centric business owner who wants to create, make, and ship products people love, then performing great customer research (AKA UX research) should absolutely be part of your business plan.

This article shares ideas on how an eCommerce business can start.

Contrary to popular belief, the term ‘user experience’ (UX, if you are cool) isn’t just a buzzword. In fact, all the cool cats and kittens in tech are making frictionless user experiences a priority. With good reason!

This article explains how eCommerce businesses can implement UX into their online stores.

UX writers can go by many names, even if that means the role description differs slightly. You may see someone doing this kind of work referred to as: UX writer, content strategist, product content writer, content designer. This article gives a broad overview for an audience of traditional brand copywriters.

A weekly newsletter round-up of the best articles, video and audio content about UX, product content and design.

A 2019 hot take on UX, CX, EX comms

Led the content strategy for MagicBlocks, and launching it to market.

Content includes (but not limited to): content design (building a new AI builder platform), product marketing and onboarding, website creation, service design, social media and everything in between.

Sendle is a digital shipping platform, which offers a door-to-door delivery service leveraging existing carrier networks.

I'm the global UX writing lead for projects serving the AU, US and Canada markets (including localisation for launch in Canada, which included French Canadian users) – with a main focus on making often difficult concepts easy to understand, and a product that’s simple and joyful to use.

As the first UX writer on the product team, I developed processes and content guidelines (voice, tone, AI, inclusivity and accessibility) to incorporate into the product design workflow and add to the Design System.

Self employed content designer and strategist, working on:

• Content strategy (audits, workshops, playbooks)
• Content design for apps and websites
• UX research
• Customer experience comms and strategy

For clients like:

• UX Content Collective
• Insync surveys and consulting
• University of Tasmania
• TokBox (AI and VR open source)
• Naked Ambition (HCD agency)
• Franc paraplanning
• Little Phil

Internal communications campaigns and employee experience initiatives using human-centred communication and design, including:

• Content strategy
• Brand messaging
• Content design
• Research

For clients like:

• PepsiCo
• Urban Utilities
• Probuild
• WorkCover Queensland

Fintech startup who disrupted the small loans market in Australia.

• UX writing / content design lead
• Content strategy
• Direct response email marketing campaigns
• Brand messaging and collateral
• Internal communication and employee experience copy
• PR support
• Customer experience communication and service design

Centrepoint Alliance is one of the largest non-institutionally owned financial services organisations in Australia and is listed on the Australian Securities Exchange.

• Corporate communication strategy
• Project management
• Internal communication (change management) and employee experience comms
• Media strategy
• Ghostwriting for leadership
• Newsletter development, management and distribution
• Marketing and brand copywriting

I learnt some really cool traditional advertising techniques, put on my grown-up pants to cold pitch, helped put together a marketing course (MOOCS style) and organised an event tour of regional NSW towns.

• Copywriting
• Wireframes and sketching
• Script writing
• Press releases
• Content marketing
• Research
• Media strategy

Workshop to help build leadership skills and building influence in the design process as a writer on a product team.

CPD certified - Content Design 2-day Advanced Content Design course

2-day workshop on content design best practice.

A mentorship and think tank program that builds processes for copywriter business owners, as well as up-skilling in various copywriting best practices.

Workshop and course on setting up the foundations of running a copywriting business.