About
Senior UX writer, content designer and strategist with 10 years' experience supporting product and marketing teams to solve problems with clear, useful and joyful words.
Projects
Part of the core product team that built and launched Sendle’s first loyalty and rewards program. I was the product content lead.
Part of the core project team to launch Sendle to the Canadian market. I was the content lead, including localisation (French Canadian).
Writing
If you fancy yourself as a curious, customer-centric business owner who wants to create, make, and ship products people love, then performing great customer research (AKA UX research) should absolutely be part of your business plan.
This article shares ideas on how an eCommerce business can start.
Contrary to popular belief, the term ‘user experience’ (UX, if you are cool) isn’t just a buzzword. In fact, all the cool cats and kittens in tech are making frictionless user experiences a priority. With good reason!
This article explains how eCommerce businesses can implement UX into their online stores.
UX writers can go by many names, even if that means the role description differs slightly. You may see someone doing this kind of work referred to as: UX writer, content strategist, product content writer, content designer. This article gives a broad overview for an audience of traditional brand copywriters.
A weekly newsletter round-up of the best articles, video and audio content about UX, product content and design.
A 2019 hot take on UX, CX, EX comms
Work Experience
Sendle is a digital shipping platform, which offers a door-to-door delivery service leveraging existing carrier networks.
I'm the global UX writing lead for projects serving the AU, US and Canada markets (including localisation for launch in Canada, which included French Canadian users) – with a main focus on making often difficult concepts easy to understand, and a product that’s simple and joyful to use.
As the first UX writer on the product team, I developed processes and content guidelines (voice, tone, AI, inclusivity and accessibility) to incorporate into the product design workflow and add to the Design System.
Self employed content designer and strategist, working on:
- Content strategy (audits, workshops, playbooks)
- Content design for apps and websites
- UX research
- Customer experience comms and strategy
For clients like:
- UX Content Collective
- Insync surveys and consulting
- University of Tasmania
- TokBox (AI and VR open source)
- Naked Ambition (HCD agency)
- Franc paraplanning
- Little Phil
Internal communications campaigns and employee experience initiatives using human-centred communication and design, including:
- Content strategy
- Brand messaging
- Content design
- Research
For clients like:
- PepsiCo
- Urban Utilities
- Probuild
- WorkCover Queensland
Fintech startup who disrupted the small loans market in Australia.
- UX writing / content design lead
- Content strategy
- Direct response email marketing campaigns
- Brand messaging and collateral
- Internal communication and employee experience copy
- PR support
- Customer experience communication and service design
Centrepoint Alliance is one of the largest non-institutionally owned financial services organisations in Australia and is listed on the Australian Securities Exchange.
- Corporate communication strategy
- Project management
- Internal communication (change management) and employee experience comms
- Media strategy
- Ghostwriting for leadership
- Newsletter development, management and distribution
- Marketing and brand copywriting
I learnt some really cool traditional advertising techniques, put on my grown-up pants to cold pitch, helped put together a marketing course (MOOCS style) and organised an event tour of regional NSW towns.
- Copywriting
- Wireframes and sketching
- Script writing
- Press releases
- Content marketing
- Research
- Media strategy
Education
Majoring in Journalism and Public Relations
Certifications
A foundation course in digital accessibility – to make websites and apps work well for people with disabilities, meet international standards, and provide a better user experience for everyone.
Workshop to help build leadership skills and building influence in the design process as a writer on a product team.
CPD certified - Content Design 2-day Advanced Content Design course
2-day workshop on content design best practice.
A mentorship and think tank program that builds processes for copywriter business owners, as well as up-skilling in various copywriting best practices.
Workshop and course on setting up the foundations of running a copywriting business.