An auto-replenishment system that powers a family of simple, smart household essential products built for Target's Made By Design brand.
In my role I started the project as an innovation initiative and, through product discover methods, developed support and funding from leadership to pursue the products/service with a team. I led creative direction for both the products and digital service as well as product strategy.
The app and products
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/0dc2a17e-0ba1-4589-b0d5-8e7e435b51c0.jpg?_a=DATAdtfiZAA0)
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/6dd5ef38-0ae6-40ba-bc0d-c716817eee0c.png?_a=DATAdtfiZAA0)
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/2528870b-9631-4884-8abb-fb8751e86325.png?_a=DATAdtfiZAA0)
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/ec9a32ec-dbba-4f12-9114-adc1ff74c5e5.png?_a=DATAdtfiZAA0)
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/6c768a98-6bce-4318-aa0c-11c658e10413.png?_a=DATAdtfiZAA0)
The research
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/5c8701c2-7327-473f-b0ec-fd293e7b11db.jpg?_a=DATAdtfiZAA0)
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/05d4b805-61a2-4205-ab08-616acca2fd7a.png?_a=DATAdtfiZAA0)
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/f613bfb4-2905-47ac-bc3b-d3e840e5edd1.jpg?_a=DATAdtfiZAA0)
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/315322b6-553c-4479-be46-98a856a36b69.jpg?_a=DATAdtfiZAA0)
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/db0c4363-01c9-468d-be05-c1ab56144b0a.jpg?_a=DATAdtfiZAA0)
![](https://res.cloudinary.com/read-cv/image/upload/c_limit,h_2048,w_2048/v1/1/pages/l2SXQBPNhFgA1F89INoiLjKky0h2/V2Xb93hmddgwbvcvAK7k/9a6c3748-6a19-4366-9afc-74caf0e62feb.jpg?_a=DATAdtfiZAA0)