Adam Laskowitz
Adam Laskowitz

Target Fetch: Target's First Effort to Make IoT Products

An auto-replenishment system that powers a family of simple, smart household essential products built for Target's Made By Design brand.

In my role I started the project as an innovation initiative and, through product discover methods, developed support and funding from leadership to pursue the products/service with a team. I led creative direction for both the products and digital service as well as product strategy.

The app and products

The research

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