Case
To boost sales in KPN shops, LG Benelux approached me to help think about a platform on which they could make specially appointed 'LG ambassadors' real fans of the brand.
They will be the LG point of contact for customers within the KPN shops. It is therefore extremely important that they understand, feel and can communicate the brand. Of course, it is not permitted to offer financial incentives; it is up to me to activate these users.
Results
The main aim of the research was to find out whether this solution stimulates engagement with the target group. Initial tests showed that this was the case.
However, it did not stop there. At the start of the in-depth test phase, LG Benelux divested its entire mobile branch. Including this project.
