Through thoughtful storytelling, I deliver meaningful product experiences for people.
My focus is on stories- I believe there isn't anything more impactful in our lives than a good one; so that is what I try to live, and make for others primarily through digital experiences.
In my free-time I do photography.
Projects
The Reece ecom store (maX) existed only on web and didn't lend itself as an intuitive experience for professional tradesmen on-the-field. In order to better target these customers we built a maX mobile app so that tradesmen could place and manage orders easily while on the job. Our main objectives with this project were to:
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Increase market growth of small- medium sized R&R customers.
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Design a seamless experience shopping experience that was an extension of maX web.
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Increase sales of products though ecom as an alternative to in-store shopping.
Used daily by Reece branch employees to preform daily inventory cycle counts we wanted to increase adoption to more branches in order to improve branch inventory accuracy and improve the efficiency of branch operations.
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Increase adoption of the branch inventory app.
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Increase branch location/ product accuracy through app usage for all divisions.
Previously, warehouse staff used paper pick tickets to pull products for customer orders. This app, where I served as the sole designer & researcher:
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Decreased time taken to pull orders.
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Decreased pulling errors for new employees.
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Gave management more visibility as products were picked.
Work Experience
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Led research and design efforts for five innovative business applications, aligning strategic goals with stakeholder requirements.
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Gathered and meticulously documented business requirements from a diverse range of stakeholders, including product users and the company's CIO, to facilitate development team collaboration.
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Conducted in-depth interviews with business users and technical teams, identifying pain points and needs, and provided insightful reports to inform project decisions.
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Collaborated effectively with cross-functional teams, ensuring seamless coordination, reviewing project documentation, and providing crucial support throughout the project lifecycle.
This role transitioned from part-time to full-time.
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Collaborated closely with technical experts to create and develop proof-of-concepts for a mobile product. Conducted user interviews and contributed to the design of mobile wireframes to optimize user flows.
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Worked across five unique industries, delivering modernized visual design artifacts, including presentations for stakeholders and client-facing motion graphics, demonstrating adaptability and creativity.
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Conducted empathy interviews to uncover Client Advocate needs, demonstrating a user-centric approach. Analyzed and synthesized the gathered information, presenting actionable findings to the team.
This was a part-time role.
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Facilitated design thinking activities with nonprofit leadership to align the vision for digital initiatives with organizational goals and user needs.
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Conducted heuristic evaluations of the organization's current website, identifying critical usability issues. Effectively communicated and prioritized these issues to guide improvements.
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Crafted high-fidelity designs for website rebrand and worked with development team to ensure user-centered vision clarity in finished website.
Education
My degree is in Communication design with a concentration in User Experience Design. I also have two minors: Management, and Art History.