About
I am passionate about user-focused design—a strong collaborator who knows how to lead a team successfully. I’ve developed sharp leadership skills and a keen understanding of processes and procedures as I’ve learned what works and what doesn’t in human-centered product development. I understand the importance of strategy, innovation, and hard work.
Work Experience
Guided the vision and strategy of Shared Inbox, corresponding features, and future product offerings in partnership with product management. Designed and iterated on Help Scout’s core product by taking initial broad strokes of a redesign and painting in the details, as well as overseeing implementation through design QA. Collaborated across teams and advised on inbox best practices and redesign patterns. Established strong design/engineer relationships, increasing productivity and team morale.
Helped customers improve their software and engage with their users via our in-app guidance solution. Created solutions to help provide actionable insights to users, as well as working to eliminate friction and help users create guides faster. Designed and built solutions for enterprise customers to scale their guidance strategy, and improve manual workflows that has resulted in a 40% competitor win rate (and 70% when combined with our analytics offer). Engaged with customers and work closely with product management, engineering, and research teams in discovery, test and implementation of workflow improvements.
Designed through a process known at Pluralsight as Directed Discovery, where we learn from our users what they not only need but want through various forms of testing. Strategized with my product manager and tech lead about future desirous outcomes for our piece of the product and how best to integrate with the overall platform. I encouraged and led collaboration across design, product, and engineering from the initial idea through refinements, in an effort to increase buy-in, ideation, and adding delight to the feature. Designed a collaborative learning tool for our platform from October 2017 to August 2019. Starting in September 2019, I moved teams to focus on increasing engagement through motivation and gamification techniques. The implementation of these techniques resulted in an increased 4% of visitor activity across the platform. In both teams, I have co-led the team in strategy and research. I designed the user flows, created the visual & interactive designs, designed prototypes, and conducted visual quality assurance.
Created templates for various product owners to implement across the churchofjesuschrist.org. Refined the overall visual style through implementation of broad strokes branding and iteration of these templates. Designed templates ranging from blog pages to online manuals, archived articles to campaign pages. Designed components that are reusable and accessible, translated across 100+ languages. Helped to teach and aid other designers in using the templates in their departments. Upon leaving, 69% of the site were using the global templates, with an additional 11% to be used after the development of components later that year, creating a consistently recognizable and defensible brand identity.
Created concepts and designs for the Creative Services team which produced work for and on behalf of the office of the president of the university, academic departments, and administrative offices.
• User tested, site mapped, and initial UI design for the official style guide and branding site as well as upcoming promotional launch sites.
• Designed posters to promote the university's touring dance team, "Dance Alliance", that were displayed not only on campus but also in the cities toured in Panama and Costa Rica.
• Designed weekly devotional quotes to be displayed on the official BYU-Idaho Facebook page reaching approximately 20,000 viewers.
Helped design and prototype a complex web application that tracks family relationships. This app is used by specialists in The Church of Jesus Christ of Latter-day Saints’ temples all around the world. Followed a lean UX format by first building in Sketch and then using Invision to conduct weekly user testings. Recorded the testing with programs such as Quicktime and Silverback. Synthesized user feedback and made iterations. This lean UX process allowed us to ideate, prototype, test and revise quickly, delivering small iterations to aid our users in their adoption of the web application.
Designed and user tested the responsive financial aid website, which was the first responsive website designed and created outside of the original responsive capability launch. Designed all visuals and graphics for the Student Financial Aid Office at Brigham Young University. Led a public relations team of content and web developers, social media marketers, and designers. Managed major campaigns and designed all promotional pieces that were seen by current and future students, approximately 40,000 people.
Education
For my Bachelor of Fine Arts’ project, I chose to collaborate with a fellow student on an exhibit about collaboration. We researched the topic and discovered that in order to be better team members one needed to understand collaboration and how to read people. Ultimately, we likened collaboration to a game. We entered our exhibit into the Research & Creative Works Conference and won first place in the Art Session.
Side Projects
Financial advisors need an easy way for their clients to maintain their information so that they can provide the best advice. We solved this by introducing a native application, meeting the clients where they are and delivering prompts according to their financial needs.
