Kyle Frost

Kyle Frost

Lead Product Designer in Colorado


Product designer. Using design, content, and code to tell interesting stories. Also taking photos sometimes.

Work Experience

2020 — 2023

• Led design on cross-functional teams focused on UGC and growth projects
• Key contributor to SEO and reviews growth strategy
• Worked closely with sales team to develop and iterate on b2b-focused features and increase revenue

2015 — 2020

• Designed iOS and Android experiences and was featured in the App Store (2x)
• Content and social strategy grew platform to over 500k community members
• Managed product and development priorities on a lean, bootstrapped team, growing site visits to over 1M/month
• Developed programmatic SEO strategy that increased organic visits by 60%
• Contributor to front-end codebase

2019 — 2020
Lead Designer at Simply Eloped

Making getting married simple, affordable, and stress-free.

  • Increased global conversion rate by 23% — and over 50% on some key landing pages.
  • Helped identify relevant KPIs and migrate company metrics to more accessible tracking with Metabase.
  • Redesigned a quote form that resulted in a 53% conversion increase
2019 — 2019

I helped Better Place get by providing UX and design expertise that allowed them to accelerate their sales processes and improve conversions.

2017 — 2018
Senior Product Designer at Borrowed & Blue
Boulder, CO

A data driven approach to wedding planning process. Worked alongside the CEO on product strategy, as well as closely collaborating with the development and content teams.

  • Led a full consumer-facing product redesign + Rails app re-write
  • Established a new design system that removed significant redundant css and increased consistency across the site
  • Between more efficient use of styles, modular components, and improved Rails controllers, we decreased page load times by 80%
2014 — 2017
Lead Designer at Smartshoot
San Franscisco, CA

I designed internal enterprise applications to help companies like Uber, Zillow, and more acquire high volumes (3k shoots/month) of custom video and photography, and manage the associated photographers/shoots/scheduling.

2013 — 2014
Product Designer at Bloodhound
San Franscisco, CA

I was responsible for the UX and visual design of the web, iOS and Android applications for Bloodhound's event and lead management products. Worked closely with the CEO and Head of Engineering to map out product plans and strategy. Close collaboration with both front-end development and mobile development teams.

2011 — 2013
San Diego, CA

I worked on a range of interaction design projects. Projects included information architecture, brand strategy, userflows, responsive prototypes, visual/mobile design, or interaction specs. Clients included Royal Caribbean, Disney, Ironman, Cadillac, Amazon.

Side Projects


A newsletter focused on outdoors + travel deep dives, news, and more. Weekly-ish.


Gear you want, gear you need, and plenty of stuff you probably don't.


Experiments with AI generated landcapes


Outside Interactive dips its Chacos into the world of web3.


A startup for rental gear sounds like a great idea. Why does it never work?


How can we make the action of location sharing more intentional?


2007 — 2011
BS Cognitive Science, em. Human Computer Interaction at UC San Diego
San Diego, CA