・Initially led UI refresh of the product.
・Creating and maintaining the design system and setting up the visual language across product and marketing.
・Continuously shipped product features based on strategy, data, and user insights and made the numbers go 🚀

・Brand design and Identity for Lancify who are building the world’s strongest young workforce by teaching young people new-age skills related to the latest SaaS tools.
・Responsibilities included a complete redesign and webflow development of the LMS and highly converting landing pages.

・Finllect is the MENA’s first financial wellness platform for Gen-Zs. ・Founding designer and core member of the team.
・Spearheaded an entire UX revamp of the mobile app, re-thought product specs, and distilled complex financial processes into elegantly simple yet useful flows.
・Responsible for creating Investor decks, POC/Proposals for Banks, Universities, and other marketing assets including Product demo videos.

・Creating mood boards to an Art program which consisted of promotions/marketing content both for In-room & Mobile screens.
・Later on, worked on the redesign of the iOS Staytus App and CMS.
・Some of the clients included TAJ Dubai, JW Mariott, Westin Langkawi & Fairmont Properties.