About
Kristina Vilyams is a digital designer dedicated to user experience, product design, augmented reality, and creative direction. She crafts imaginative solutions for clients in the fields of fashion, luxury, beauty, and culture.
Renowned for pioneering AR try-on experiences, she collaborated with esteemed designers and artists, including Susan Alexandra, Dollchunk, Gustaf Westman, JIU JIE, and Christen Mooney (widely known as ThugPop).
Kristina's work has been featured in Architectural Digest, Elle Australia, Yahoo, Curated Interior, and more, earning recognition for her innovative designs on Lenslist.
Projects
Produced 'The Original Knot,' an immersive AR experience showcasing the unique offerings of JIU JIE, a New York based home goods label founded by creative director and designer Jeanette Reza. Employing meticulous 3D modeling, we faithfully recreated the velvet and checkered designs. Leveraging Instagram's Augmented Reality technology, we provided users with the ability to seamlessly integrate virtual knots into their interiors using their smartphones.
Plane tracking · Effects · Mathematical Optimization · Meta Spark · AR effect · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Designed and developed 'Your Misamisa' for Christen Mooney, a try-on AR effect that vividly brings his unique style to life. This immersive filter presents several options of 3D plastic tiaras and fairy fabric wings, creating a playful atmosphere for users to explore.
Face tracking · Effects · Mathematical Optimization · Meta Spark · AR effect · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Designed and developed the 'Doll Parts' AR try-on effect, highlighting the enchanting jewelry collection for Dollchunk, a New York based accessories brand founded by fashion and beauty writer Kristen Bateman. The effect enables users to virtually explore 3D rings and experiment with a variety of makeup options, contributing to increased brand awareness and customer engagement. The 'Doll Parts' was honored as the Best Branded Instagram Filter of 2022 by Lenslist.
Face tracking · Effects · Mathematical Optimization · Meta Spark · AR effect · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Conceptualized, designed, and executed exclusive Instagram try-on effects, 'Tiny Joys' and 'Butterfly Effect,' for Susan Alexandra, a distinguished New York based accessories brand renowned for its charmingly eclectic beaded bags and accessories. With notable endorsements from prominent figures in the fashion industry, including Julia Fox, Kendall Jenner, Emma Chamberlain, Gigi Hadid, and Pete Davidson, Susan Alexandra's iconic Butterfly Barrettes and Tiny Joys Studs take center stage, delivering users a distinctive and customizable experience. Noteworthy features include 3D hair clips and customizable makeup options, strategically designed to elevate user engagement and enhance the brand's digital presence.
Face tracking · Effects · Mathematical Optimization · Meta Spark · AR effect · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Designed and developed 'Doll On a Farm,' an enchanting AR experience that vividly brings to life the unique style of Christen Mooney, widely known as ThugPop. ThugPop is a New York based multidisciplinary artist, stylist, and musician, notable for collaborations with esteemed figures in the fashion industry, including Jean Paul Gaultier, Lotta Volkova, Telfar, and Hood By Air. This immersive AR effect presents a magical farm adorned with playful 3D animated objects that interact seamlessly, captivating audiences on a global scale. Notably, 'Doll On a Farm' garnered recognition in the Weekly Selection #54 on Lenslist in 2021.
Face tracking · Effects · Mathematical Optimization · Meta Spark · AR effect · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Designed and developed two custom AR effects as promotional content for Bella Killa, a Los Angeles-based music duo's debut album. Inspired by the iconic Bratz dolls, these filters feature 3D custom-developed accessories and play original songs from the album at random, creating an engaging and interactive user experience.
Face tracking · Effects · Mathematical Optimization · Meta Spark · AR effect · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Designed and developed the 'Zona Johna Buckethat,' a try-on effect crafted exclusively for Zona Johna, a renowned Warsaw based sustainable clothing and accessories brand celebrated for its features in esteemed publications like Vogue, Elle, and Glamour Poland. This effect provides customers with the unique opportunity to experience the brand's latest product through augmented reality from the comfort of their homes.
Face tracking · Effects · Mathematical Optimization · Meta Spark · AR effect · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Collaborated with esteemed designer Gustaf Westman to create the captivating Curvy Mirror AR effect for Instagram. The effect seamlessly brings the playful spirit of Gustaf Westman's latest masterpiece, the iconic Curvy Mirror, right into the homes of the audience. Gustaf Westman, a Stockholm based architect-turned-furniture-designer, embodies a design philosophy rooted in accessibility, vibrancy, and playfulness. His inspiration draws from Danish designer Arne Jacobsen and the renowned Memphis Group.
Face tracking · Effects · Mathematical Optimization · Meta Spark · AR effect · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Conceptualized and developed the 'Ouhlala Foam Mirror,' an innovative and creative solution to bring the whimsical spirit of Ouhlala into people's homes during the 2020 lockdown. The AR effect, developed in collaboration with Ouhlala Le Shop, a Paris based online gallery and boutique that supports artists and designers offering unique pieces bridging art and design, achieved over 31 million impressions on Instagram and was featured in Architectural Digest.
Face tracking · Effects · Mathematical Optimization · Meta Spark · AR effect · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Side Projects
Designed the 'Telescope' music album cover for Midnight Mystery Club, a California based music band.
Designed the 'Cambria / At Risk Youth' music album cover for Banana Belt, a California based music band.
Designed the 'Blow My Mind' single cover for Midnight Mystery Club, a California based music band.
Designed the 'Keep a Beat' single cover for Midnight Mystery Club, a California based music band.
Exhibitions
The Extended Reality (XR) / Metaverse / Web3 platform for XR Professionals and Brands
Awards
The work on the 'Doll Parts' created in collaboration with Dollchunk, a New York based accessories brand founded by Kristen Bateman, has earned distinction as the 'Best Branded Instagram Filter' in 2022 on Lenslist.
The creation 'iPod Shuffle' achieved acclaim as the victor in the 'Weekly Selection #99' on Lenslist for the year 2022.
The work on the ‘Doll On a Farm’ for Christen Mooney, widely known as ThugPop, earned distinction as a winner in the ‘Weekly Selection #54’ on Lenslist in 2021.
Work Experience
• Continued to conduct user research, informing and validating design decisions for product enhancements.
• Provided detailed visual and interaction design for web and mobile products, ensuring a seamless user experience.
• Designed intuitive and user-friendly mobile applications, enhancing overall usability and functionality.
• Developed basic HTML/CSS templates for emails and landing pages, ensuring consistent branding and messaging.
• Developed visually engaging identity materials, including banner ads, fact sheets, and other graphic materials.
• Provided detailed visual and interaction design for web and mobile products, ensuring a seamless user experience.
• Created compelling digital marketing materials to support promotional campaigns and drive customer engagement.
• Designed intuitive and user-friendly mobile applications, focusing on enhancing usability and functionality.
• Spearheaded the redesign of the mobile interface to optimize user interactions.
• Implemented innovative UX strategies to elevate conversion rates and user satisfaction.
• Ensured a seamless and intuitive user journey for enhanced engagement and usability.
• Redesigned the Advoz App for iOS, introducing intuitive user interfaces and ensuring seamless user experiences.
• Developed comprehensive storyboards and meticulous mockups to visualize and refine the app's interface and functionality.
• Created interactive prototypes of design modules, showcasing the app's interactivity and demonstrating its functionality to stakeholders.
Led a development company, overseeing the creation of high-quality and scalable mobile and web applications.
Education
Digital Fashion Innovation Specialization
Digitalization in Fashion · Digital Transformation in Fashion · Digital Fashion Design · Fashion Merchandising · Fashion E-Commerce
User Experience Design
AI in UX/UI Design · HTML · CSS · Wireframing · UX Design Patterns · Service Design · UX Research · Mobile Design · UI Components · Design Composition · Color Psychology · Design Accessibility · Typography · UX Writing · Common Design Patterns · Design Terminology · Design Mentorship Mastery · Design Workshop Facilitation
Digital Fashion Design
3D Garments · Digital Fashion · Fashion Design · 3D Fashion Design · Pattern Making
Certifications
Modern and Contemporary Art and Design Specialization
Art History · Art · Design and Product · Critical Thinking · Creativity · History · Photography · Museums
Google UX Design Professional Certificate
Wireframe · UX Research · User Experience (UX) · Prototype · User Experience Design (UXD)
Digital Fashion Innovation Specialization
Artificial Intelligence (A.I.) · Blockchain · Fashion E-Commerce · 3D Fashion Design · Digital Fashion Design
Meta AR Developer Professional Certificate
AR characteristics · AR in industry · AR uses · XR spectrum · 2D & 3D Design · Augmented Reality (AR)
Certificate of Completion in VStitcher 201 Foundations
3D Garments · Digital Fashion · Fashion Design · 3D Fashion Design · Pattern Making