About
👋🏼 Hi I’m Krishelle! I’m a product designer crafting stylish, accessible intuitive experiences that empower users for apps & web. Building design systems, elevating branding, and utilizing data-driven decisions are music to my ears. 🌟
Work Experience
Spearheaded a complete brand and user experience overhaul for Aura, driving platform redesign, rebranding, and establishing a design system for consistency. Currently leading the app and website revamp, ensuring seamless brand identity, accessibility, and user-centricity across all media to solidify Aura's market position and create an exceptional user experience.
Developing and designing responsive website design that aims to increase traffic and conversion rates by improving usability, streamlining content, and implementing targeted SEO strategies.
Worked with the Smart Trigger team to create a new dashboard that could monitor large-scale databases, alert users of changes with low latency, and be accessible to non-technical users.
Collaborated with industry-leading companies such as Slack, Adobe, Salesforce, Cisco, US Bank, Etsy, Chime, Twitter, and Free Association to conceptualize, iterate, design, and launch a user-friendly app platform offering mentorship opportunities for novice designers.
Led project management, client relations, graphic design for marketing, and website design.
Education
B.A. in Design, and Minor in Information and Communications Technology
Awards
Rice Design-a-thon: Level Up! is a nationwide designathon that challenges students to use design thinking and collaboration to solve modern-day problems. Our goal was to create an app that reduces the stigma of expressing one's thoughts and feelings, by encouraging enjoyable conversations to improve students' mental health in 24 hours.
Spent 6 weeks researching the factors that contributed to Skype's decline in popularity and proposed a design solution to restore it to the forefront of telecommunications.