Komal Khandelwal
Social Media Manager in India, She/Her
About
Experienced marketing professional with a proven track record of over 4+ years in developing, implementing, and optimizing effective social media strategies for diverse companies & brands, and, more recently, delving into AR filters for marketing for the last six months.
Incorporating creative strategies into social media marketing which helps to enhance brand visibility and engagement in the targeted space.
With a passion for creativity and a keen eye for emerging trends, I practice on designing content that resonates with target audiences and rolls the audience's eyeballs to the brands socials. My goal is to create impactful experiences that leave a lasting impression and drive brand loyalty in the long term.
Work Experience
Since July 2024, I have been leading strategy for online and offline marketing activities:
Developed and managing content plans for increased engagement
Targeting and pitching potential brand partners
Created pitch decks and case studies for prospective clients
Constant analyzing performance metrics to refine marketing strategies
Monitor industry trends for constant relatable content development on a regular basis
Leading online and offline campaign creation and execution
Leveraging dynamic social media strategies to enhance brand visibility and engagement. Developing and executing content plans across platforms, driving a 40% increase in online presence. Analyzed performance metrics to refine strategies, fostering the online community. Stayed abreast of design & product management industry trends, and mini social media campaigns. Adept at creating shareable content and managing brand reputation in the digital landscape.Led outreach for Cassini, gathering insights for product improvement.
Experienced project manager with a strong track record of delivering corporate trainings to top MNCs like LIC India, Canara HSBC, Smart world Developers etc & major colleges in Rajasthan like Manipal University, ISIM College, Poornima Group of Colleges etc.
Led a team of 50+ training professionals, ensuring successful project completion on time and within budget.
Proven ability to communicate with stakeholders and adapt to changing project requirements.
Owned social media presence across Instagram,Youtube, Facebook, LinkedIn, Twitter, and Pinterest with 3-4 posts/stories a day across all 5 platforms .
Assisted and collaborated on all live event-run social campaigns by creating templates and plans of action ahead of time as well as obtaining timely approval .
Curated content calendars across all brands social media platforms, and grew organic following on all channels by a total of 70%.
Owned social media presence across Instagram,Youtube, Facebook, LinkedIn, Twitter, and Pinterest with 3-4 posts/stories a day across all 5 platforms .
Converted longer form content(blogs, youtube videos, etc.) into micro-content(short video posts, stories, snaps, memes, etc.) suitable for each social media channel.
Assisted and collaborated on all live event-run social campaigns by creating templates and plans of action ahead of time as well as obtaining timely approval .
Curated content calendars across all brands social media platforms, and grew organic following on all channels by a total of 70%.
Projects
As a Social Media Manger,
for Camp Sambhar's Instagram account, my main objective was to showcase the unique experiences and offerings of the resort to a global audience. To achieve this, I developed a comprehensive social media project that included the following components:
Content Strategy
We developed a content strategy that aligned with the brand's core values and audience preferences. This included identifying key themes and categories, such as stargazing, wildlife, luxury, and adventure, and creating content that resonated with these themes.
Content Creation
We created a wide range of content, including high-quality images, videos, and graphics, that captured the essence of the resort and its offerings. This included producing original content, as well as curating content from guests.
Hashtag Strategy
Developed a hashtag strategy that helped the brand reach a wider audience and increase engagement. This included using a mix of industry-specific and location-specific hashtags, as well as creating unique branded hashtags.
Community Management
Engaged with the brand's audience by responding to comments and messages, as well as reposting user-generated content. This helped to build a loyal and engaged community around the brand.
The social media project for Camp Sambhar's Instagram account effectively boosted engagement and fostered a dedicated community of followers with a keen interest in the resort's distinctive offerings and experiences.
Designed 90 social media content posts for EMS library Instagram account.
Developed a cohesive and visually appealing theme for the posts that aligns with the library's brand.
Used a mix of original content, such as library content ,events and resources, and curated content, such as book recommendations, current affairs, book of the day, map of the day and literary quotes.
Utilize design principles and best practices to create eye-catching graphics and images for the posts.
Collaborate with the library's social media manager to ensure the posts align with the overall social media strategy and goals
Deliver the final designs in a timely manner and make necessary revisions based on feedback from the library's team.
Monitor the performance of the posts and provide recommendations for improvement based on metrics such as engagement and reach.
Curated website content
Developed, implemented and managed the social media strategy
Designed Graphics content for Instagram & Twitter
-Product photography for digital content
-Social media brand establishment from scratch
-Focused on engagement growth and lead generation
-Key marketing of thought: Travel from The Sand Of Rajasthan To Snow Of Himalayan Mountains.
-Developed, implemented & managed the social media strategy
-Designed Graphics content for Instagram & Facebook
Side Projects
I recently launched my new side project called "Font of the Day" AR filter. This filter is designed to assist designer stress-heads like me who struggle with font selection on a daily basis. With a collection of around 30 random fonts, this AR filter allows users to test out different fonts in real-time with a simple swipe of their finger. Now, font exploration and selection have become easier and more enjoyable than ever before.
"Day in the Life of a Designer" Filter:
As a designer, I love exploring new ways to add fun and creativity to social media posts. That's why I recently launched my latest side project, the "Day in the Life of a Designer" filter.
This filter is designed to bring a unique and engaging visual element to your posts, showcasing the exciting and creative world of design.
Speaking
In my recent speaking session with Upasna Group, a prominent real estate company, I had the opportunity to assist them in analyzing their current social media content and strategizing for their upcoming campaigns. The objective was to enhance their social media presence, engage their target audience effectively, and leverage the power of AI to optimize their content strategy.
Throughout the session, I shared best practices and practical tips for integrating AI tools and audience insights into their social media strategy. The focus was on empowering Upasna Group to leverage these innovative approaches to connect with their audience more meaningfully, increase brand visibility, and drive customer engagement and conversions.
In 2022, I delivered a talk on Social Media Design at ICFAI University, where I engaged with MBA students on the topic of designing social media posts for brands. During the session, I shared insights on the importance of adhering to brand guidelines such as brand colors, voice, and content to create effective and impactful social media content for brands.
Writing
A deep dive on Taki, social media app that rewards users for engaging with in-app content. The app allows users to earn tokens by posting, engaging, creating content, receiving tips, and interacting with other users via daily tasks.
Volunteering
Education
Certifications
A series of live learning masterclasses & workshops by seasoned web3 buidlers.