Komal Khandelwal
Social Media Manager in India, She/Her
About
Experienced marketing professional with a proven track record of over 4+ years in developing, implementing, and optimizing effective social media strategies for diverse companies & brands, and, more recently, working in web3 space
I love to incorporate creative content strategies into social media space which helps to enhance brand visibility and engagement in the targeted space.
Work Experience
Since July 2024, I consulted & strategised Tadaang’s team for online and offline marketing activities:
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Developed and managed content plans for better engagement
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Targeted and pitched potential brand partners
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Created pitch decks and case studies for prospects
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Constant analysis of performance metrics to refine marketing strategies
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Monitored industry trends for constant relatable content development on a regular basis
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Lead online and offline campaign creation and execution
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Structured & implemented social media strategies to increase brand visibility & engagement.
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Developed and executed content plans across platforms, driving a 40% increase in online presence.
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Analyzed performance metrics to refine strategies, fostering the online community.
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Adept at creating shareable content and managing brand reputation in the digital landscape.
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Led user testing outreach for Cassini's, gathering insights for product improvement.
Experienced project manager with a strong track record of delivering corporate trainings to top MNCs like LIC India, Canara HSBC, Smart world Developers etc & major colleges in Rajasthan like Manipal University, ISIM College, Poornima Group of Colleges etc.
Led a team of 50+ training professionals, ensuring successful project completion on time and within budget.
Proven ability to communicate with stakeholders and adapt to changing project requirements.
Owned social media presence across Instagram,Youtube, Facebook, LinkedIn, Twitter, and Pinterest with 3-4 posts/stories a day across all 5 platforms .
Assisted and collaborated on all live event-run social campaigns by creating templates and plans of action ahead of time as well as obtaining timely approval .
Curated content calendars across all brands social media platforms, and grew organic following on all channels by a total of 70%.
Owned social media presence across Instagram,Youtube, Facebook, LinkedIn, Twitter, and Pinterest with 3-4 posts/stories a day across all 5 platforms .
Converted longer form content(blogs, youtube videos, etc.) into micro-content(short video posts, stories, snaps, memes, etc.) suitable for each social media channel.
Assisted and collaborated on all live event-run social campaigns by creating templates and plans of action ahead of time as well as obtaining timely approval .
Curated content calendars across all brands social media platforms, and grew organic following on all channels by a total of 70%.
Projects
As a Social Media Manger,
for Camp Sambhar's Instagram account, my main objective was to showcase the unique experiences and offerings of the resort to a global audience. To achieve this, I developed a comprehensive social media project that included the following components:
Content Strategy
We developed a content strategy that aligned with the brand's core values and audience preferences. This included identifying key themes and categories, such as stargazing, wildlife, luxury, and adventure, and creating content that resonated with these themes.
Content Creation
We created a wide range of content, including high-quality images, videos, and graphics, that captured the essence of the resort and its offerings. This included producing original content, as well as curating content from guests.
Designed 90 social media content posts for EMS library Instagram account.
Developed a cohesive and visually appealing theme for the posts that aligns with the library's brand.
Used a mix of original content, such as library content ,events and resources, and curated content, such as book recommendations, current affairs, book of the day, map of the day and literary quotes.
Curated website content
Developed, implemented and managed the social media strategy
Designed Graphics content for Instagram & Twitter
-Product photography for digital content
-Social media brand establishment from scratch
-Focused on engagement growth and lead generation
-Key marketing of thought: Travel from The Sand Of Rajasthan To Snow Of Himalayan Mountains.
-Developed, implemented & managed the social media strategy
-Designed Graphics content for Instagram & Facebook
Speaking
In my recent speaking session with Upasna Group, a prominent real estate company, I had the opportunity to assist them in analyzing their current social media content and strategizing for their upcoming campaigns. The objective was to help their internal team enhance their social media presence, engage their target audience through the power & assistance of AI to optimize their content strategy.
In 2022, I delivered a talk on Social Media Design at ICFAI University, where I engaged with MBA students on the topic of designing social media posts for brands. During the session, I shared insights on the importance of adhering to brand guidelines such as brand colors, voice, and content to create effective and impactful social media content for brands.
Volunteering
Education
Certifications
A series of live learning masterclasses & workshops by seasoned web3 buidlers.