
In Q3 2022, VSCO kicked off a workshop to develop a strategy for entering the creator economy and generating a new revenue stream for the company; this initiative was highly visible with executives and the company's board being key stakeholders. I was responsible for driving high-level design decisions such as reframing 'tipping' as contributions to specific funds, and creating the MVP deliverables.
Context
Role: Design 'Expert'
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Influenced high-level design decision-making with a brand/customer-focus
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Collaborated closely with Product, Product Marketing, Engineering, Finance, and Legal
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High-visibility initiative presented to executive team, C-level and board
Skills: Product/Design Strategy, Visual Design, Prototyping, Storytelling
Customer Problem: Serious creators want fair, simple, and diverse ways to make meaningful money that recognizes their creative talents from credible brands they trust.
Business Problem & Objectives: Grow and scale the business to billions and diversify from solely selling (annual/monthly) subscriptions for access to creative tools.
Generate a new revenue stream for the company by becoming a key player in the creator economy (estimated ~$104B market size, NeoReach)
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