Projects
A cloud-native in-dash navigation system. Reach out to learn more about the concept and design work behind.
Work Experience
Working as a Flex Designer, I applied my expertise in product and user experience across multiple teams, identifying and solving critical challenges to accelerate impactful product launches:
-
Manager experience: spearheaded the advancement of initial designs, leading user research to refine and enhance product offerings. Oversaw implementation and crafted a forward-looking product roadmap, aligning with year-long strategic goals.
-
Video platform experience: conducted a comprehensive audit and iterative experiments to overhaul the video experience, enhancing scalability, security, and stability. Collaborated closely with PM and engineering team to integrate findings, culminating in a user-centric redesign that recuperated $507K by mitigating UX issues.
-
Mobile app: led the design of targeted UI improvements to boost mobile app engagement, coupled with the development of a visionary new app concept to elevate user interaction.
-
Coach messaging templates: defined core objectives and developed a design vision, validated through user research. Streamlined early launch processes, achieving a 13% increase in coach sessions per month with the introduction of messaging templates.
-
BetterUp Manage™️: designed an assessment report experience in cross-functional collaboration to ensure timely and impactful releases. Achieved 40.5% conversion of the experience during the beta phase.
-
Additional initiatives: created innovative design concepts to align with new business visions, and partnered with sales teams on prototype designs for client presentations, securing partnership deals.
Aninix is a Figma plugin for creating powerful UI animations without leaving designer's workspace.
-
Delivered design frameworks (notification, feedback, motion, and system UI) that complete an MVP of a new in-vehicle infotainment platform.
-
Delivered a design concept of the next-gen navigation product through an end-to-end UX process with a team of 4 designers; successfully validated the new design through the user testing.
-
Initiated and supported design process transformation from a persona-based approach to the jobs-to-be-done framework; started team migration to Figma.
-
Designed a route planning experience and a set of guidance features for Stellantis vehicle lineup 2020–2021 (6.2 MM cars sold in 2020).
-
Delivered 3 products for Italo-American, French, and Japanese car brands.
- introduced and implemented a design process for the R&D department
- designed Multi Uninstaller module for CleanMyPC
- designed Smart Assistant for CleanMyMac X
- received iF design award as part of CleanMyMac X team.
- conceptualized and produced a 3-month practical course on Web Design basics
- led 5 groups of students from zero-level to a solid junior web designer
- the topics covered web typography, composition and grids, graphics in web, mobile and responsive web, discovery and ideation, UX basics, client management, and massive amounts of practice.
- led UX consultations for over 10 external clients in enterprise and automotive
- pitched new projects with sales and product teams, converted into 7 new contracts
- delivered 5 client projects as MVPs within 3 months each through collaboration with design, product, and development team.
Side Projects
Crafting short UI and graphic motion clips to showcase capabilities of Aninix application.
Writing
Contact
Teams
