
Kimberley Hsieh
Work Experience
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Conducted user research, user interviews, and A/B testing and added visual cues and tooltips to improve onboarding process usability to 48% of new user acquisition.
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Designed and prototyped the transaction process of e-commerce on the mobile app, leading to a 34% reduction in bounce rate.
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Redesigned the AI chatbot user flow from research to engineer handoff to increase downloads by 10% and achieve 75% LLM overhead reduction.
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Performed quantitative and qualitative data with PM to shape design strategies, elevating DAU from 15 to 650 for SINE Daily Manifest app.
- TA for three senior-level design courses supported over 50 students in learning product design and 3D modeling skills, and gave constructive critique feedback in office hour sessions.
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Built a sustainable business model for electrical repair company through collaboration with 28 senior executives. This resulted in a projected growth of $30 million in carbon trading revenue.
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Improved the information architecture and accessibility features of cognitive training mobile game for elderly users by conducting user testing, with a focus on Dementia prevention, resulting in a30% increase in user engagement.
- Designed a B2C mobile game with engineers from wireframing to prototyping to optimize business operations that support digital commerce and enhance local businesses' performance.
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Collaborated with designers, engineers, and PM to redesign a B2C vehicle prototype, addressing customer pain points and needs identified in the Southeast Asian community.
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Conducted competitive analysis on 5 vehicle models and assessed over 150 materials, redesigning the vehicle interior prototype based on user personas.
Education
- GPA: 4.0
- Led a UX design workshop as a UX Design Guest Lecturer at Foundation of User Experience Design Course that helped students develop design strategies through design thinking.
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GPA 3.98
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4-time Academic Excellence Award winner for ranked among the top 5% of the class by GPA (Fall 2021, Spring 2022, Fall 2022, Spring 2023 )