A compliment about the simplicity of my website led me to adopt "if it was any simpler it would be invisible" as a tagline.

This sparked thoughts on how I make technology simple so that it becomes almost invisible, allowing my clients to work seamlessly without the distraction or frustration of tech issues.

The idea is that technology should be intuitive, like speaking a language, enabling productivity by removing the need to constantly manage or think about IT.

True productivity isn't about finding the perfect app but making tech so straightforward that it doesn't interfere with one's workflow.