Khalisha Tambunan
Designer in Jakarta, She/Her
Reach out to me for my latest work. <3
About
Designer & AD based in Jakarta/global. My multidisciplinary design practice is dedicated towards curiosity, world-building and artistically-driven approaches, with a touch of playfulness. I love to draw, mix music, enter rabbit holes and look for thoughtfully cooked food.
Work Experience
Part of a small, fast-paced agile production and creative strategy team for multiple in-house beauty brands—Kitschy, Layr, and Rodda. Design and developed various collateral and products, optimizing within allocated budgets for cost-efficiency. Generated design systems, sub-identities and art direction for various product lines and creative campaigns, emphasizing product value propositions for targeted consumers. Presented compelling pitch decks encompassing concept development, research, and planning for both int/ext stakeholders. Introduced design workflows with Figma, enhancing efficiency across remote teams. Led brand identity design for Rodda, managing packaging design from conception to completion. Supervised and liaised external design teams and manufacturers. Maintained brand consistency in lieu of trends and objectives for various marketing outputs. Advised on design and production risks, leveraging project management tools for KPI and OKR achievement. Liaised stakeholders to ensure timely delivery and mitigate bottlenecks, providing updates to BOD. Supported social media team, growing an overall total of 7000+ new leads.
E-mail hi@khalisha.xyz to request the most recent portfolio, or DM me! Clients I've worked with include ESEA Music, Cha Chaan Teng, beabadoobee, Blue Works Studio, Laser Days and Antikythera.
Eastern Margins collective/label has become a nexus for artists from East & South-East Asia and its diaspora, connecting the dots between regional electronic music genres that are often overlooked in the West. — James Gui, DJ Mag
Lead, conceptualise, and execute the design and art direction across various projects and the label re-brand with Studio Cha Chaan Teng. Implemented design systems into reusable component libraries to streamline content production. Played for several NTS shows, and Pitchfork Festival.
Joining David Rudnick + terrain team on a special project, working specifically on building identity systems and web product interfaces for a web3 company.
Marine Snow is a music discovery and social networking platform for inquisitive music lovers.
Generate and iterate interactive UX wireframes, site maps and flows following documented user journeys and personas from field research and consumer insights. Interpret existing brand guidelines into UI components from scratch, managed design systems, and designed social media assets. Analysed and documented app performance using Mixpanel data and DAU/MAU ratios. Wrote PRDs, conduct QA, and shipped products in sprints for upcoming and existing features with the core engineering team from concept to completion. Contributed to the art direction for Marine Snow’s animated trailer alongside Art Camp animation studio.
ISOLARII is an avant-garde media company, and is known for the palm-sized format of its books.
Worked on various design projects, from books, decks, 3D assets, art directed sub-projects lead by Office Ben Ganz for 6 months.
Gofleet is a B2B and B2C focusing on various bespoke vehicle services. Responsible for project management, and developing branding and identity.
Designed assets for social media and collateral from scratch. Created systems for future designers to easily create assets. Interviewed drivers and recruiters to identify pain points during recruitment. Worked with site planners to implement the office HQ way-finding to establish efficient onboarding systems for trainee drivers.
Contact
Exhibitions
Education
Side Projects
Mondar-mandir is an Indonesian term for wandering, which is title of this project. This pixel game is a simulation of my urban neighbourhood walk during quarantine. Mondar, Mandir and Murmurations is about navigation and experiences of unfamiliar spaces familiar through sensorial analysis whilst stimulating the player's imagination.
Using my local neighbourhood of Jakarta as an environment, an accompanying travel guide aims to supplement players with excerpts of text from a variety of articles, that provide context about each room and its’ landmarks. Inspired by Kentucky Route Zero’s Faulkner-esque, magical realist, stream-of-consciousness dialogue, b interacting with the landmarks of the neighbourhood features, we discover more about the urban geopolitical landscape and reveal the way of life of its inhabitants. This project is currently under BETA/WIP.
Worked with StyleGANNs and a dataset that I raked together using Python to create a photo book based on wedding makeup styles tropes in Indonesia.
Ran a meme account on Facebook (now inactive) casually during my foundation year. It grew from 0 to 56k followers.