Check writing for my Projects
Born in Pondicherry, raised in Chennai, and now based in Bengaluru, I've built a career in Design with a focus on Product and Visual Design. Over the past 4.5 years, I've leveraged my Interaction Design degree to contribute to B2B, SaaS markets, and Web & Mobile Apps.
I've had the privilege of working on over 15 digital products that have reached more than 90 million users globally. My involvement in the "Design for Bharat" movement has been particularly rewarding, as it allowed me to develop solutions for users in smaller cities and help them embrace new technologies.
In Bengaluru, I’ve specialized in shaping MVPs for startups, guiding them through their critical early stages. My blend of problem-solving skills and artistic pursuits enables me to effectively bridge user needs with cutting-edge technology.
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Work Experience
Implemented advanced interaction design patterns tailored for AI functionalities
Developed generative text and user interface elements,
Conceptualized and refined AI workflows in close collaboration with product managers and backend developers
Designed the entire desktop experience for Swiggy Minis, covering key functionalities from end to end.
Focused on Brand onboarding, Order management, Catalouge curation, Delivery and Payouts.
Streamlined order management at scale for bigger brands
Working as a Designer in Residence with Ownpath, helping companies in Bengaluru go from 0 to 1
Worked with Security and AI Startups to Design their MVP. Implemented a design system, Established Product branding.
Spearheaded the product strategy and launch of Valent, a pioneering intent-based protocol enabling innovative non-liquidation borrowing and leverage mechanisms, setting new industry benchmarks.
Designed and executed a unique 3D interactive experience running on the browser themed around "Breaking Bad," enhancing user engagement by allowing exploration and interaction within a virtual environment.
Developed and implemented an efficient beta tester onboarding process, including whitelisting of wallets and granting priority access, significantly streamlining the testnet launch phase.
Collaborated with Marketing and Design teams to create impactful marketing materials and trailer videos, effectively communicating the product's unique value proposition and driving user interest.
Coordinated with the Content team to organize and refine product documentation and user guides; Integrated GPT-based chatbots for dynamic user interaction.
Implemented advanced analytics tools, including Posthog and Grafana, for comprehensive in-product and on-chain analytics, alongside establishing a live order-book, providing real-time insights into user behavior and transactional dynamics.
Built a suite of products and Solution for Realestate developers
From Pre Sale to Booking to Post sale, our suite of Products solved for the entire Realestate transaction
Launched 10+ Products Impacting 10000+ Users and 150+ Businesses.
MVP Lead to Propacity Closing its Series A Funding
Swiggy Moments: Pilot
Built Swiggy Moments, a C2C gifting marketplace on Swiggy, driving last-minute gifting for various occasions. Achieved a peak of 236 orders during Christmas, showcasing Moments' highest OPD. Successfully delivered over 2,200 gifts with an average order value of INR 480 in December.
Swiggy Moments: Corporate
Following the successful launch of Swiggy Moments C2C, our objective shifted towards expanding the marketplace's reach to encompass not only a broader audience but also to integrate corporate entities. This initiative aimed to introduce specially tailored corporate packages, thereby extending our innovative services to include both employees and customers within the corporate sphere.
"Code Named" Project:
Contributed to fostering a sense of community within apartment societies by enabling collective orders from renowned distant restaurants.
Collaborated closely with the design team to refine edge cases and create effective marketing designs.
Fantastic Finds Research Project:
Led the "Fantastic Finds" project aimed at enhancing user experiences through creator-led commerce.
Conducted extensive primary research, yielding over 1,000 survey responses.
Analyzed user behavior, preferences, and engagement, targeting a 10% increase in order conversion rates.
Conducted in-depth secondary research on effective creator and influencer network strategies.
Motion Design:
Designed captivating transitions and loaders for the Swiggy Moments experience.
Minor Marketing Designs and Internal Labs Newsletter:
Contributed to various minor marketing design projects.
Designed and maintained the internal Labs newsletter.
Conducted extensive research in the Indian real estate market to gain insights into industry trends and challenges.
Collaborated closely with the CEO to define the target audience and understand the specific problems Propacity aimed to solve.
Identified gaps in the market and initiated the conceptualization of the Propacity platform to address these gaps effectively.
Conducted user experience (UX) research to gain a deep understanding of the target personas and their needs.
Conducted multiple user interviews to explore user workflows and gather essential business requirements.
Led the ideation, design, and development of the Minimum Viable Product (MVP) version of the Propacity Platform, with a focus on serving small and medium-sized real estate businesses.
Acted on customer feedback to iteratively enhance and expand the platform's feature set, ensuring alignment with the evolving needs of users and the business.
Perfectice 2.0: Designed a comprehensive online education and assessment platform tailored for educational institutions. Successfully launched during the peak of the COVID-19 pandemic, addressing critical features not offered by mainstream tools like Teams and Zoom.
AI Proctored Assessment Enhancement:
Played a pivotal role in improving the AI proctored assessment platform, ensuring integrity in online examinations.
Mobile App Development:
Led the creation of a mobile app, extending the accessibility of the platform for a wider audience.
Classroom Creation:
Designed and developed shared virtual classrooms, fostering collaboration between students and teachers, and facilitating discussions, announcements, and updates.
Online Course Builder:
Innovated the online course builder, empowering educational institutions to create their own courses with a mix of prerecorded and live classes, assessments, and quizzes.
Individual Student Reports:
Introduced individualized student reports, offering a comprehensive view of each student's performance.
Directly collaborated with CEO and Product team to prototype, design and deliver the UI and UX experience with a lean design process
Projects
Mobile/Web App - Fintech
Manage all your private equities from across your startup journey, track your net-worth across assets, access privileges and deploy your now unlocked wealth into other high-growth opportunities
Directly Collaborated with stakeholders and the Product team to address UX issues and help them with the pilot launch of their mobile application
B2B - SAAS
Gearing Up for Enterprise Clients
Elevating Propacity CRM to B2B readiness through the integration of roles, permissions, project management, analytics, and reporting capabilities, empowering seamless business collaboration and strategic decision-making.
WebApp - SASS, Health Tech
Specialty care made available to patients at home to avoid hospital visits and admissions
Built a Whitelabelling Solution For Ubicare to establish Online Consultation Services for its fleet of Hospitals.
Worked with Major industry Stakeholders to Re-Design and Shape the product to be used by 100+ Hospitals, 1000+ Doctors and 10,000+ Patients
Mobile App - Research & Design
Swiggy Moments is a customer-to-customer gifting marketplace on Swiggy to inspire and enable last-minute gifting for different occasions, whether casual ones like Thank you, Sorry, Miss you, etc. or traditional ones like birthdays and anniversaries
Our orders spiked as festivities began during the month of December. At 236 orders, Moments saw its highest OPD on
Christmas
Over 2,200 peaks were delivered and the average gift order value was around INR 480 during December
B2B SAAS, Edtech
Perfectice.com offers an innovative platform for personalized skill development and assessment in various fields leveraging AI.
Mobile App - Transportation tech
Monetize your unused parking spaces by renting them out through our app
Education
keshavraj.netlify.app/portfolio [Old Portfolio]
you can find Multidisciplinary projects from my College tenure here
Side Projects
Building a Product as part of Buildspace, nights & Weekends
Building a Community and Marketplace for artists
On Loremsum, you set the royalty price for your designs and you receive a royalty payout for every product sold with your design.
Product Design, Motion Design
SPACE is a platform that enables better ways to collaborate, engage, and work together by untying people from their traditional conversational branches. Space is built for both a professional environment and a fun atmosphere without compromising on the experience or the interface.