Kelsey Niehaus
🔍️

Kelsey Niehaus

Senior Product Designer in Cape Town, South Africa

Actively looking for new remote opportunities.

17 days ago

About

Veteran designer with over 11 years of experience, crafting data-driven user experiences, interfaces, websites and products for SaaS, FinTech, MedTech, B2B, B2C, and B2B2C international organizations.

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Projects

2022

Led the website design and UX writing for U.S. based accounting firm, RMW Accounting.

2021

Taxfyle provides online tax preparation, consultation, and bookkeeping services, connecting individuals, businesses, and firms with certified CPA and EA professionals.

As design lead, I co-designed and co-wrote this Miami startup's new website. I played a key role in updating the brand style guide during a comprehensive rebranding initiative, aimed at strengthening their online market presence as the “Internet’s Accounting Workforce.”

2020

With it’s successful launch in 2020, the mobile app scored an average rating of 4.7 out of 5 stars on both the App Store and Google Play Store respectively.

2018

Trusted by over 200 CPA firms and 100,000 users, Taxfyle is a real-time tax filing app that connects you to a licensed tax professional within minutes.

I led the redesign and architecture of Taxfyle's native mobile app, which has since been featured on FOX News, and has had several App Store “App of the Day” features and promos.

2017
PathPortal at Ampath

PathPortal provides doctors with the ability to verify whether a valid lab test result already exists for a patient, before proceeding to order a new test; thereby saving Funders and patients millions of Rands per annum.

During my time at Sebrio, I utilised Google’s established Material Design framework to architect and design the entire responsive web platform. I also collaborated closely with developers to ensure pixel perfection, documented all designs and assisted in Quality Assurance (QA) testing where necessary.

2014

Design lead and co-developer of the website.

Side Projects

Ongoing

In order to keep creative juices flowing, these are a collection of design challenges based on randomised product prompts.

2018

During an Adobe livestream held on March 13th, 2018, participants from all around the world were challenged to design a “Social Media app” with a minimum of 3 artboards/designs, using the provided Dark UI Kit.

Within the 2 hour submission period, I created DesignerInspo; a social media, and networking platform aimed at connecting designers together. This winning design was hand selected by internally recognised designer, Pablo Stanley, and has since been featured across multiple websites including Adobe Live, Gitu, PSD Repo, XD Guru and XD File with over 900 downloads combined.

2018
Website design at South African Chef's Academy

The South African Chef’s Academy offers internationally recognised City & Guilds Certifications, and strives to provide practical courses for chefs, by chefs, without the added extras that are not relevant to the kitchen.

As the freelanced designer responsible for this webpage design, I ensured that this singular landing page was packed to the brim with all the much needed course information, whilst establishing a timeless, brand aesthetic.

2017

During the “Live UX Design with art director Sallie Harrison 1/3” live-stream held on September 12, 2017, participants globally were challenged to use Adobe XD to design and create a fictional app, with at least 3 artboards, based on the theme of “shopping”.

Within the 2 hour submission period, I designed the winning e-commerce app, that was hand picked by Product Designer, Sallie Harrison on Adobe Live, where the prize included a full year Adobe Creative Cloud license, worth approximately $600.

Work Experience

2021 — 2024
Miami, USA
  • Led and mentored a fully remote, international design team and improved processes that increased team output by 68%.

  • Built a comprehensive and sustainable design system for a fully responsive client portal, tailored for B2C users and B2B2C partners.

  • Transformed and optimized UI/UX for bookkeeping, consultation and tax filing services, into an elegant user experience; earning a platform rating of 4.68 out of 5 stars in 2024.

2018 — 2021
Miami, USA
  • Spearheaded the redesign of Taxfyle’s native mobile app in 2018; winning multiple “App of the day” App Store features. This together with a new web portal, website redesign and rebranding effort, drove an increased revenue growth of 4,300% within three years, positioning this startup as one of Fortune 500‘s fastest-growing companies in America.

  • Co-designed and launched the “Income Tax Calculator” app in 2020, for both the App Store and Google Play Store, scoring an average rating of 4.7 out of 5 stars.

2018 — 2018
Cape Town, South Africa
2015 — 2018
Cape Town, South Africa
  • Led the design and architecture of the company’s own business management solution for SMBs, OIBIS, spanning multiple business apps including: Security, Human Resources, Leave and Timesheet management.

  • Sole designer for the visionary healthcare application AMY, as demoed at the 2016 InterSystems Global Summit held in Phoenix, Arizona.

  • Crafted web apps for MedTech clients such as Ampath, Johnson & Johnson, and InterSystems Corporation.

2013 — 2014
Cape Town, South Africa
  • Solely responsible for designing responsive, web-based applications for US-based companies including: Parameds, LangManager, J2 Interactive and InterSystems Corporation.

  • Designed a web-based taxi fleet management application for AssureNet.

  • Designed fully responsive websites for UMass Medical School, Valuables Properties, MFM Radio, Ready Computing and C&M Orthosports website.

  • Co-ordinated Google AdWords marketing campaigns to promote Sebrio’s own product, Mobe4U.

2010 — 2012
South Africa

Awarded “Top Graphic Designer” for each year of study

2005 — 2009
South Africa

Top 20 student at Fairbairn Collage, with qualifying results for National Senior Certificate with minimum requirements met for admission for higher education.

Certifications

2024

Ranked in the top 25%.

2021
Make Design Systems People Want to Use from Awwwards Academy
2020
Macro Photography from ORMS Cape Town School of Photography
2020
User Research – Methods & Best Practices from The Interaction Design Foundation

Top 10% Distinction

2019
Pet Photography from ORMs Cape Town School of Photography