Keith Ford
UX Design in Seattle, He/Him
About
UX leader based in Seattle, WA. Currently between gigs, enjoying some family time and putting more attention into side projects.
Side Projects
I've always loved baked goods and the pandemic was a perfect excuse to spend more time in the kitchen. Started with perfecting my pastry dough with tartlets and empanadas, then moved into pizza and sourdough. Now it looks like my wife is going gluten free so I'll need to figure out a new kitchen hobby.
Work Experience
Design lead for payments and post-purchase customer experience using Just Walk Out technology, Amazon's checkout-less shopping model named by Forbes to be "the greatest retail innovation of the next 30 years."
Projects included receipt improvements (one of the biggest customer issues), credit card and mobile wallet authentication, self-service refunds, international expansion, age restrictions, and computer recognition of discounted products in mixed bins.
Organized project intake and reporting for the Delivery Experience team. Led design for consolidated, scheduled, and sustainable delivery choices for the Amazon.com shopping site and apps. Initiated and drove effort to re-imagine the Amazon checkout experience for large orders and complex use cases.
The Amazon Fulfillment Tech team (AFT) is a small, centralized UX team that partners with large network of product and engineering teams to build all the software tools used in Amazon facilities.
I Led initial research and design of a multi-application EHS (environment, health & safety) suite of tools being built from the ground up for use in all Amazon facilities worldwide.
Launch team for Amazon Business, one of Amazon's fastest growing business units with nearly $3b in US sales the first year and growing to $13b over the next 3 years.
Responsible for leading UX and UI design of multiple key business-centric features in the Amazon Business marketplace including bulk delivery, reporting and analytics, approvals, and policy architecture as well as international expansion into Germany and Japan.
Played a key role in growing the UX team from 4 designers to over 30 individuals across multiple disciplines. Managed direct reports in Seattle and Austin.
Volunteering
Amazon's sustainability ambassadors is a volunteer group within the company that sponsors sustainable initiatives and events as well as providing information and resources for employees and teams interested in taking an active role reducing our environmental impacts.
Bar raisers are experienced interviewers who have taken additional training and been approved by the BR core to lead interview loops and debriefs. The bar raiser ensures a high quality loop and has shared responsibility with the hiring manager to decide whether to hire a candidate, an offer can only move forward with approval from the bar raiser. I participated in over 350 interviews at Amazon, leading more than 100 as the bar raiser.