About
Passionate about crafting impactful digital experiences, delivering value, and driving business growth, with over 3 years of experience in SaaS and consumer products, especially within dynamic startup environments.
Work Experience
✦ As the founding designer at Bindbee, I am responsible for end-to-end design, covering both product and marketing.
✦ Crafted products that ensure seamless integration experiences for SaaS companies and their customers in HRIS, ATS, and Payroll systems.
✦ Added multiple features, including scoping, webhooks, and embedded components, allowing customers to manage everything from a single dashboard.
✦ Continuously creating and improving the product to enhance user experience and functionality.
✦ Founding designer of Pure & Fresh, a company focused on becoming India’s number one health-focused brand.
✦ Aimed to create high-quality FMV products, delivered over 40 SKUs (Highest in the city).
✦ Designed customer order experiences and built a custom dashboard for operational tasks.
✦ Gained expertise in warehouse operations and delivery processes.
✦ Achieved a 75% repeat order rate and the industry’s lowest wastage rate of 3%, compared to the typical 15% to 20%.
✦ Founded a product design company called "Crafters" with a college senior, driven by a shared vision to create impactful and meaningful products.
✦ The name "Crafters" reflects our commitment to creative craftsmanship, which is integral to our approach to design.
✦ The goal is to help businesses grow through delightful product design and brand identity.
✦ Worked with national clients like TATA TMTC and international clients like Remotkey.
✦ Joined Wall in my final year of college, leading design for both marketing and product interfaces.
✦ Developed a content recommendation platform integrating all major streaming services into one app.
✦ Gained expertise in design systems and product development, from concept to launch.
✦ Conducted user interviews and emphasized iterative design based on user behavior.
✦ Enhanced my product management skills under the mentorship of Wall’s Co-founder, Vyom Prajapati.
✦ Develop a deep understanding of SaaS products while working on various projects, including designing ElasticSign from the ground up and other ongoing initiatives.
✦ Responsible for UI design, conducting competitor research, and presenting designs to clients.
✦ Gained valuable mentorship from Akash Jethwani, the founder of Octet Design Studio, throughout the design process.
✦ Worked on multiple brand identity projects while expanding my skill set in UX/UI design.
✦ Applied new UX/UI skills to hands-on projects, gaining practical experience.
✦ Freelancing on Fiverr has sharpened my attention to detail, client negotiation, problem-solving, and project management skills.
✦ Achieved "Seller 1" status within six months of freelancing.
Speaking
Guided 85+ students of GEC Patan about advance figma.
Invited by the college to mentor 50+ students on UX/UI design fundamentals and career development.
Taught 60+ students Graphic and Visual Design, emphasizing key skills to excel in the industry.