About
Product design leader with over 3 years of experience managing ICs, senior ICs, and managers, and 10 years of design experience building 0→1 products and platform solutions at Faire, Airbnb, and LinkedIn.
I’m passionate about building multi-sided marketplaces and platform systems where I can drive strategy and visioning, while sweating the details and upholding a high bar for design quality and craft.
Speaking
Work Experience
Feb 2023 — Present
Group Design Manager, Discovery
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Managed the Search, Recommendations, Browse and Taxonomy pods to launch key discovery features
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Partnered with research to establish design heuristics and jobs-to-be-done to direct team visioning
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Developed the operating model, career management tools, and cultural calendar for the newly established Discovery pillar while providing regular career guidance and coaching
Jun 2022 — Feb 2023
Group Design Manager, Upmarket Expansion
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Collaborated with cross-functional teams to create a vision and strategic roadmap for Faire's expansion into the upmarket retailer segment
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Enabled upmarket retailers to efficiently reorder and manage high volumes of inventory via seamless integration of their point-of-sales systems
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Led design sprints to launch Faire's MVP team management platform, Faire for teams
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Developed and ran a multi-prong research plan to determine desirability and viability of volume-based discounts and other benefits to build an incentives program for upmarket retailers
Led high-impact projects across Airbnb's platform teams:
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Designed the claims experience for AirCover, Airbnb’s Host protection program, collaborating with XFN stakeholders to operationalize workflows and design user touchpoints among Support, Guests and Hosts
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Launched the Host identity platform to collect required identity info from Hosts as they onboard to Airbnb in compliance with Know Your Customer (KYC) requirements
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Scaled Airbnb’s payments platform to Guests and Hosts internationally by enabling Hosts to get paid and Guests to checkout and manage payments
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Managed a team of managers and ICs to scale LinkedIn’s content platform and offerings including news, documents, and video
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Partnered with XFN leads, partner teams, and executive leadership to establish the team's operating system and align the product vision and roadmap with the company’s strategic goals
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Led high profile cross-team design initiatives for content creators and consumers to build community around professional interests and discussions
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Partnered with design leadership to scale the product and team through accessibility, internationalization, and recruiting processes
Projects I led:
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Redesigned homepage and feed in LinkedIn’s 2016 refresh, establishing a new design system across the site
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Reimagined LinkedIn Pulse, a news reading app combining trending industry news with editorially curated content as LinkedIn’s first consumer app in their multi-app strategy
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Designed LinkedIn's first publishing platform, evolving the content platform over time to introduce news and topical feeds, commenting, and follows ecosystem
Taught fundamental interaction design concepts and methodologies via a project-based curriculum to class of 25 in the Human-Computer Interaction undergrad program
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Conducted brainstorming workshops with a Fortune 500 retail client to design an omnichannel UX strategy and deliver 9 final concept sketches
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Researched best practices to deliver a comparative assessment recommending interaction benchmarks for the 2014 redesign of the health enrollment process
Facilitated a core class in the Interaction Design graduate program, meeting with 17 students weekly to advise on project approach and concepts
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Data-Driven Analysis: Conducted user requirements workshops with key client stakeholders to design and implement a global supply chain strategy
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Impact through Technology: Captured financial data for litigation and analytics to mitigate risk in retail banking
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Leadership, Teamwork, and Communication: Launched the Bay Area Mentoring Program and led diversity recruiting in local college campuses for the Women’s Initiative (WIN)
Designed a benchmarking system to monitor site performance and product content, and delivered training materials on Gap’s online publishing and operations process
Developed client market research strategy and designed internal promotional media for distribution to over 5000 businesses and clients
Produced and marketed the 2006 Berkeley’s Youth Services Directory publication, boosting awareness by 200% and distributing to 13,000+ families and agencies
Education
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Thesis: Co-creating a shared identity through cohabitation
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Activities and societies: Graduate Student Assembly (GSA)
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Extensive coursework in Computer Science and Business Administration
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Studied History of Renaissance Art at the Florence University of the Arts (2008)
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Activities and societies: American Advertising Federation - UC Berkeley (ImagiCal), Asian Business Association, Fashion and Student Trends (FAST)