Connecting brands to culture → providing subject matter expertise in youth/fan online cultures and digital identity formation from the APAC/Oceania perspective.

Bridged user/market insights with business objectives to lead global Go-To-Market campaigns for new product and feature releases, surpassing revenue targets of 5-10x budget through innovative transmedia tactics.

Analyzed and showcased trends across travel, sustainability, design, manufacturing, and energy in the Oceania geo, contributing to a monthly global compilation insights report for a major urban development client.

→ Led GTM for feature launches and new game development and drove development and implementation of new production processes, doubling output of in-game content.

→ Played a key role in closing an acquisition deal with Animoca Brands, resulting in a promotion within four months.

Promoted within three months for innovating cross-collaborative processes to improve campaign delivery and for playing a key role in sensitively managing executive communications during emerging crisis situations.

Supported events marketing, community management, fundraising/sponsor outreach, and copywriting for Agile Australia/Tech23 conferences and associated editorial content.

Supported research collaboration between Melbourne Social Equity Institute Research Fellows and VICE Media.

→ Developed insights on youth culture for pre-sale decks.

→ Generated branded content/native editorial content pieces for campaigns.

→ Provided copywriting and sub-editing support for Creative and Native teams.

Women's Committee Representative | UMSU Women's Department

A decentralised finance ('DeFi') educational initiative aimed at onboarding and empowering more womxn into the new financial economy enabled by web3/blockchain technology.

First Class Honours

First Class Honours, The School of Culture & Communications
English Literature | Screen & Cultural Studies