Katrina Allick

Katrina Allick

Product Designer in San Francisco, CA, she/her


I'm a Product Designer born, raised & currently living in SF. My primary experience has been with startups crafting products that help decentralize the web. I have over 3 years of experience in designing consumer-facing SaaS products, owning the end-to-end lifecycle of 3 shipped products and contributed to the work of over 8 companies through varying degrees of contract work. As a User Experience Designer, I’ve led the 360º design for the products I’ve worked on, creating product roadmaps, conducting interviews, designing extensive interface flows in 2 week sprints, and prototyping feature demos in Figma & Webflow in pursuit of stakeholder approvals. My recent stint was in AI, but I've worked in all types of spheres such as B2B, ecommerce, CRO, and non-profits. I'm a hustler at heart with an upbeat demeanor and love to mentor other queer people into successful creative paths.

Side Projects


Examine site traffic of over 20k monthly users to optimize user experience for 100+ investors and internal team. Manage and devise site pages in Figma and translate into class structures in Webflow.

Work Experience

2023 — Now
San Francisco, CA

Use data-driven design thinking to optimize landing page conversion rates for over 12 partnerships. Collaborate with product growth marketing analysts to rapidly wireframe & prototype in 1-2 week sprints.

2021 — 2023

Translated B2B/B2C market value of our solution into user-centered MVP product design, contributing to $500k investor funding. MVP led to 20+ investor conversations and acquisition discussion with G2.

2022 — 2023

Designed 2 MVPs across multiple pivots over the course of 12 months, each implemented within four weeks. Final designs resulted in 42 customers and $50k+ of ARR generated within four weeks of launch.

2022 — 2022

Developed and executed UX research strategy in partnership with a front end Webflow designer. Designed site map, user flows and wireframes across three core users to diminish dropoff rates and improve Spanish-speaking user experience.


2022 — 2022
2012 — 2016
B.A. in Studio Art at Whitman College
Walla Walla, WA