✿ Played a pivotal role in the strategic development and evolution of the Talkspace brand, driving its transformation from a series B startup to a successful IPO through impactful marketing and product initiatives.
✿ Collaborated closely with the creative director to shape and build a creative team servicing both product and marketing, providing art direction, creating assets, and ensuring timely delivery for paid media and social channels, landing pages and TVCs.
✿ Art directed and managed all of Talkspace’s B2B marketing assets, contributing to the acquisition of significant revenue through successful sales engagements worth millions of dollars.

✿ Solved client design problems from conception to delivery across various mediums, including digital media, TV, print, and pitches.
✿ Successfully met demanding client requests, showcasing quick problem-solving skills under tight timelines. Played a key role in the pitch team that secured adam&eveNYC as Jim Beam's agency of record.
✿ Was integral to establishing the design department of A&E’s New York office.

✿ Contributed to a challenging brand launch, collaborating with the creative director to develop conceptual work and ensure cohesive brand guidelines across conceptual, digital, and print platforms.
✿ Managed the production of brand visuals, working with photographers, illustrators as well as creating assets from scratch.
✿ Provided day-to-day management for the art team.
✿ Oversaw concepts through patient and HCP testing, delivering successful campaigns within client constraints.

✿ Collaborated with the creative team to develop impactful ad campaigns, ensuring alignment of design and concept.
✿ Assisted the Creative Director in managing, mentoring, and supervising the art team.
✿ Proficient in navigating the process of creating high-quality work within the constraints of clients' medical/regulatory submissions.
✿ Skilled and confident in client presentations

✿ Provided digital design solutions to diverse O&M clients, including renowned brands such as IBM, Philips, American Express, and more.
✿ Collaborated with developers to streamline the design-to-development process and deliver a wide range of digital assets, including iPad apps, online games, landing pages, flash banners, website designs, and social media campaigns.

✿ Designed various event collateral, including invitations, counter cards, event signage, and digital media campaigns.
✿ Managed time-sensitive client requests, demonstrating quick thinking and multitasking skills, while providing assistance to senior art directors.
✿ Collaborated with the marketing department on Vogue.com ad campaigns, from brainstorming to designing mockups for client presentations, and contributed to producing signage and event collateral for Lucky Magazine's Lucky Shops event.