All that you touch you change. All that you change changes you. the only lasting truth is change. -- Octavia Butler
About
Former: Nike, Droga5, Adidas, W+K, IDEO
_ I translate future uncertainty into present day actions.
_ I reduce blindspots, and illuminate new white spaces.
_ I stitch together formerly disparate aspects of the Product and Brand expression into a single unified whole.
Having lived and worked in America, The Netherlands, Australia and Japan I bring an instinctively international and culturally nuanced perspective to every conversation and opportunity.
Let's talk. 👋🏼
Work Experience
_ Confidential engagements for the transformational age.
_ Harnessing the power of science, education, and storytelling to reverse the flow of plastics into the marine environment, restoring critical habitat, and returning ocean plastics to the circular economy.
_ A platform for sense-making through discussion: GeneralSeminar.com
_Sunday Dinner is an executive level community of brand, advertising and marketing leaders that connect daily (not just Sundays), to generously share intel, insights, experiences, open roles and new ideas, in order to keep each other ahead of the curve and joyfully inspired.
_ Equipping emerging BIPOC entrepreneurs in the outdoor industry with funding, mentorship, and strategic guidance.
_ Tune and optimize the global Nike ecosystem of physical and digital products and retail environments to the unique specifications of the woman athlete.
_ Strategically retire the Nike+ brand identity, replacing it with Nike Membership: an experientially designed and modern inspired global community 'Where All Athletes Belong'.
_ Establish, build and scale the first Membership program outside of North America for Nike.
_ Design and activate the 'real-time' global media strategy for Nike during the 2016 Olympic Games in Brazil.
_ Transform global, macro societal, technological, and business insights into provocative perspectives, unique foresight, and original strategies for brand and innovation teams across the wider enterprise.
_ Evangelist and technologist for digital and media innovation across the full agency portfolio of clients and industries.
_ Clients: Qantas Airlines, Tiger Beer, United Nations, Woolworths, KRAFT, ING, Telstra
_ Digitize and develop the global editorial content and media publishing model during the 2012 Olympic Games in London.
_ Lead Strategist for DHL, Western Union, ASICS, Omega Watches
_ Pitched and won global DHL and Western Union AOR accounts in first 6 months.
_ Lead Strategist for Honda, Coca-Cola, Nike
_ Pitched and won pan-European launch of the Honda Insight hybrid vehicle.
_ Lead Strategist for Microsoft, Virgin Mobile, Pepsi, Brooks Running, WaMu, HTC, XBox, Nike
_ Guided agency growth and expansion from 5 employees to 54 over 3 years.
_ Lead Project Manager for Microsoft and Motorola
_ Recruited and managed the 2004 intern class of global master interaction designers.