All that you touch you change. All that you change changes you. the only lasting truth is change. -- Octavia Butler
About
Former: Nike, droga5, adidas, W+K, IDEO
_ I translate future uncertainty into present day actions.
_ I reduce blindspots, and illuminate new white spaces.
_ I stitch together formerly disparate aspects of the Product and Brand expression into a single unified whole.
Having lived and worked in America, The Netherlands, Australia and Japan I bring an instinctively international and culturally nuanced perspective to every conversation and opportunity.
Let's talk. 👋🏼
Features
Work Experience
_ Harnessing the power of science, education, and storytelling to reverse the flow of plastics into the marine environment, restoring critical habitat, and returning ocean plastics to the circular economy.
_ Equipping emerging BIPOC entrepreneurs in the outdoor industry with funding, mentorship, and strategic guidance.
_ Tune and optimize the global Nike ecosystem of physical and digital products and retail environments to the unique specifications of the woman athlete.
_ Strategically retire the Nike+ brand identity, replacing it with Nike Membership: an experientially designed and modern inspired global community 'Where All Athletes Belong'.
_ Establish, build and scale the first Membership program outside of North America for Nike.
_ Design and activate the 'real-time' global media strategy for Nike during the 2016 Olympic Games in Brazil.
_ Transform global, macro societal, technological, and business insights into provocative perspectives, unique foresight, and original strategies for brand and innovation teams across the wider enterprise.
_ Evangelist and technologist for digital and media innovation across the full agency portfolio of clients and industries.
_ Clients: Qantas Airlines, Tiger Beer, United Nations, Woolworths, KRAFT, ING, Telstra
_ Digitize and develop the global editorial content and media publishing model during the 2012 Olympic Games in London.
_ Lead Strategist for DHL, Western Union, ASICS, Omega Watches
_ Pitched and won global DHL and Western Union AOR accounts in first 6 months.
_ Lead Strategist for Honda, Coca-Cola, Nike
_ Pitched and won pan-European launch of the Honda Insight hybrid vehicle.
_ Lead Strategist for Microsoft, TMobile, Pepsi, Brooks Running, WaMu, HTC, XBox, Nike _ Guided agency growth and expansion from 5 employees to 54 over 3 years.
_ Lead Project Manager for Microsoft and Motorola
_ Recruited and managed the 2004 intern class of global master interaction designers.