About
Hi, I’m Kate—a Product Designer with experience creating consumer-facing products and web experiences for both startups and larger companies.
For the past few years, I’ve been based in Tel Aviv, where I’m currently designing at Tweed. My work focuses on crafting experiences that help businesses onboard new customers and unlock new revenue opportunities.
I’m passionate about visual design and intuitive user experiences. I thrive in teams that value design craft, innovation, and transparency.
I believe in lifelong learning and continuous personal and professional growth. In my free time, I enjoy playing games and taking care of my dog :)
Work Experience
Tweed provides self-custodial key management, a fully functional white label wallet, and a payments solution to platforms looking to introduce Web3 elements within their own environment and appeal to non-crypto native users.
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Led end-to-end design of Tweed’s SaaS Developers Console 2.0, reducing integration time by 40% and enhancing the developer experience, directly contributing to faster time-to-market.
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Led a full website redesign and SEO strategy, resulting in a significant boost in traffic (100%+) and engagement, with bounce rates reduced from 95% to 40%, and increasing the number of pages visited per user from 1 to 3.7.
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Developed a scalable design system and design documentation, enhancing collaboration across teams and boosting organizational efficiency.
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Optimized user experience for key features including WaaS, NFT, and Token checkout modal widgets, increasing user satisfaction and engagement. I worked on better error prevention and error handling, reducing the amount of unfinished transactions.
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Collaborated closely with CEO, head of product, R&D to ensure precise implementation of visual design and functionality, ensuring alignment with brand and UX standards.
Created new brand look and feel, all marketing and investment materials, ensuring brand consistency across social media, presentations, and blogs.
I was re-invited by Infinity Group to their new startup OMGene on a project basis due to my proven expertise and strong relationship with the company. OMGene combining positive genetics with generative AI, analyzes billions of unique data points per user to discover behavioral, cognitive, and physiological potential, transforming them into actionable AI for institutional and individual decision making.
- As the solo designer for OMGene, I led the design of a dashboard that presents users with their genetic testing results and AI actionable insights
- Created a website for OMGene using no code tool Framer
At this design team, I worked alongside a lead designer and two developers. We delivered websites and web experiences for different clients across different industries, focusing on UI and UX, better experiences and driving user engagement.
Infinity is an international investment group that includes venture capital funds, its own inhouse startups, and media platform.
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As the sole designer at Infinity’s Israel office, I designed the identity, deck and all visual material of the Infinity Medical Fund, which was used to raise over 40mil NIS from Israeli institutional investors for its IPO in the Tel Aviv Stock Exchange.
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I managed multiple projects, communicated design concepts to stakeholders, conducted user research, and translated insights into intuitive, responsive designs.