About
A multidisciplinary senior product designer with more than 7+ years of experience across start-ups and mid-size companies. Always determined to deliver what's matter, driven by KPI and feedback with a sprinkle of intuition.
Work Experience
Managing the design function at Flooz.
Responsibilities:
- Point of reference for in product design decisions
- Leading the DEX design tasks to increase user CAC:LTV ratio (Individual contributor)
- Creating design system foundations to streamline the design / dev collaboration
- Joined forces to hire the second designer in the team
- Created onboarding plan 30/60/90 days for the new hire
- Always trying to be better on what I do, making mistakes and learning from them
Joined the team when we pivoted the product to be Web3 focused.
Responsibilities:
- Shaping the experience from POC to first release of the Flooz wallet app in less than 2 weeks. Fast delivery without comprising the experience.
- Creating a framework for moderated user testing, from recruitment to facilitator and shaping discussion guide.
- Leading the design of our core product (Flooz.xyz) DEX, humanising the experience for swaps, buy any token features targeting both new/pro users.
Research, requirements and design with the lead designer one of the most adopted features - Digital Clinical Program.
Optimization for Tiering, Regression via user testings, ideate new concepts and overview the final implementation.
Product Owner/designer for Challenges. Research, requirement, ideate, testing, manage the backlog and the sprint workload. The reference point for the business and eventual client requests/production bugs
Managing the design decisions and responsible together with the team to create and constantly improve the product development process. Injecting HCD best practices and mentoring junior members of the team.
Promoting the value and the importance of design to a less mature market.
Recent work:
- CRM system for real-time tracking and automating elevator maintenance activities. (Android/web)
- E-wallet solution: the app handles 3000 requests per second, more than 1 million transactions per year, and multiple integrations with 3rd parties. (Android)
-Leading online food delivery app. (IOS/Android)
-Sentiment analysis platform able to define the root causes of certain increase or decline in customer interest in a service or a product. (Web)
-Monitoring/Reporting attacks against civilians app. (CMS/Android/IOS)