✨ Directed a cross-functional team and championed UX system design for a wide range of products, enhancing customer interactions and reducing agent effort by 50%; accomplished a 70% surge in close rates. Consequently, a significant growth in conversion funnel rates was observed (from 2% to 40%).

✨ Built a team and headed the efforts to refresh the brand which increased the brand's trust rating and exponentially increased user sign ups by 600%

✨ First Design hire and established brand's core—Launched MVP, iterate product-market fit, help scale company to 150+ employees, grow to 10M annual rate revenue.

✨ Selected from thousands as the incubator program's pilot team. Ran a lean startup, raised funds, scaled team, answered the country's real estate challenges, and grew thousands of loyal users.

✨ Lead the company's design processes and systems, which was scaled and applied by hundreds of offshore designers. Designed 100+ mobile apps and crafted patterns for the team to use.

✨ Lead the company's Research and Development team, explored applications and tested within the core group of designers. Eventually, successful apps were distributed company-wide to thousands of employees.

✨ Built and Lead a group of designers and developers to design software experiences, web interfaces, and offline assets.