```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FoNHiB38ggqj0EAsOotR9%2F73b3b448-9765-4599-83cc-f9693858cdbb.png?alt=media&token=41da6fb3-1a96-4a08-8841-ac3bc56657f1","id":"73b3b448-9765-4599-83cc-f9693858cdbb","width":1360,"height":720,"filename":"Thumbnail.png","type":"image/png","caption":"","border":false}]}
```

***What is Buy a feature game?** it is a simple and effective design game for getting people to choose the features that they would like to be available for a given product. It’s a great means of teasing out of people which features they would like and why.*

Introduction: Embarking on the journey of developing a new product, our team faced the exciting challenge of sifting through a myriad of potential features. Having successfully validated the Minimum Viable Product (MVP) and identified the Product-Market Fit (PMF), we found ourselves at a crossroads with a substantial backlog of features. Determined to prioritize effectively, we turned to the innovative approach of the 'Buy a Feature' exercise.

Scene: As we envisioned the full product and comprehended the pain points it would alleviate, the need for a structured approach to feature prioritization became evident. To tackle this, we orchestrated an engaging event at our headquarters, inviting early adopters and users of the product. The agenda was carefully planned, complete with finger foods, snacks, and beverages, creating a convivial atmosphere that would foster collaboration.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FoNHiB38ggqj0EAsOotR9%2Fbe04b622-ed7e-4ca9-8263-a8125c2b41e0.png?alt=media&token=19bc425d-31d5-4388-90c7-5846f3b25758","id":"be04b622-ed7e-4ca9-8263-a8125c2b41e0","width":1513,"height":2016,"filename":"IMG_0449 1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FoNHiB38ggqj0EAsOotR9%2Fbe74e849-4da8-4ab7-8210-bd9770016b32.png?alt=media&token=e1e5c816-f6a2-4a07-9961-964e51e38cf9","id":"be74e849-4da8-4ab7-8210-bd9770016b32","width":2017,"height":1512,"filename":"IMG_0450 1.png","type":"image/png","caption":"","border":false}]}
```

Actions: To kick off the exercise, we meticulously printed each feature from our backlog onto individual pieces of paper. Complementing this, we designed 'SLLR BOUND' bills in denominations of 20, 50, and 100. Allocating identical budgets to each participant, we encouraged them to assume the role of investors, using their capital to invest in the features that resonated with them most. This strategic gamification allowed participants to peruse the laid-out features, evaluating each based on its potential impact on their business success.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FoNHiB38ggqj0EAsOotR9%2F7090c60f-6d5f-4e2b-9a1d-b18b0839623d.png?alt=media&token=84f1dbea-980e-461c-98c7-8faeed688cb8","id":"7090c60f-6d5f-4e2b-9a1d-b18b0839623d","width":1513,"height":2016,"filename":"IMG_0444 1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FoNHiB38ggqj0EAsOotR9%2Fdbb05df8-9c16-44e0-99c1-e131897d640f.png?alt=media&token=8548b571-f842-4e93-bffe-e9d9be88b62c","id":"dbb05df8-9c16-44e0-99c1-e131897d640f","width":1513,"height":2016,"filename":"IMG_0445 1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FoNHiB38ggqj0EAsOotR9%2F2a12bc13-b3d9-4cda-a35d-10862ccacb85.png?alt=media&token=884dfdef-6caa-4422-9ae4-ae0eb41c4b4b","id":"2a12bc13-b3d9-4cda-a35d-10862ccacb85","width":1513,"height":2016,"filename":"IMG_0446 1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FoNHiB38ggqj0EAsOotR9%2F9e889283-9e0d-4753-9896-f63264fdaf75.png?alt=media&token=6704ea9a-0ac6-4d13-857a-686fdb088081","id":"9e889283-9e0d-4753-9896-f63264fdaf75","width":1513,"height":2016,"filename":"IMG_0447 1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FoNHiB38ggqj0EAsOotR9%2F881b33d6-75e7-471a-af94-cb864d927fac.png?alt=media&token=a4ed3158-0f3f-4627-beb5-38d8e5e8729f","id":"881b33d6-75e7-471a-af94-cb864d927fac","width":1513,"height":2016,"filename":"IMG_0448 1.png","type":"image/png","caption":"","border":false}]}
```

Results: The conclusion of the exercise yielded transformative outcomes:

1. **Organized Backlog:** The 'Buy a Feature' exercise provided clarity, helping us organize and sequence the backlog efficiently. We now had a roadmap that reflected the collective investment choices of our user base.

2. **Team and User Bonding:** The event served as a unique opportunity to forge stronger connections with our early adopters and users. By gaining insights into their businesses and growth plans, we developed a deeper understanding of their needs.

3. **Unearthed Insights:** Beyond feature prioritization, the exercise unearthed previously unnoticed pain points, opening avenues for new opportunities and ideas. Understanding how users operate has empowered us to enhance the product and drive more sales effectively.

4. **Categorized Features:** The insights gained from participants' investments enabled us to categorize features based on the financial commitment users were willing to make. This categorization became a valuable guide for future development efforts.

> Conclusion: In adopting the 'Buy a Feature' strategy, we not only tackled the challenge of prioritizing features but also transformed it into a collaborative, insightful, and enjoyable experience. This user-driven approach not only streamlined our development roadmap but also solidified our partnership with those who matter most – our users.

Crafting a User-Driven Product Roadmap through 'Buy a Feature' game

## **[Read Case Study ↗](https://www.figma.com/proto/1EK071CSzuFIA4BcgBBjRm/Bosta-new-order-creation-Case-Study?page-id=0%3A1&node-id=19-635&scaling=scale-down-width&mode=design&t=3PPl9YPn5Le53eFV-1)**

Bosta Order Creation Revamping Case Study

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2F49d5b30f-8a36-435b-a47d-cab45212adaf.png?alt=media&token=904cead0-383e-4b5a-bbbd-7f8692dfaa99","id":"49d5b30f-8a36-435b-a47d-cab45212adaf","width":2048,"height":1024,"filename":"My Framer Site Image 1.png","type":"image/png","caption":"","border":false}]}
```

## Rabbit mobility application revamping

* [Download IOS App](https://apps.apple.com/us/app/rabbit-mobility/id1468767626)

* [Download Android App](https://play.google.com/store/apps/details?id=com.Rabbit.rabbitApp&pli=1)

Client: Rabbit Mobility inc.

Year: 2021.Industry: Transportation.

Industry: Transportation.

Role:

`User Flows`   \
`Wireframes`\
`Usability Testing` \
`UI & UX Revamp` \
`Micro-interactions`\
\
\
Why to revamp the App:

1. Re-introduce Rabbit to the market after the rebranding.

2. Introduce micro-mobility, as an idea, to the market.

3. Introduce both of our models (Unlock & Go and Day Rentals).

4. The app should be very straight-forward, and easy to navigate and use.

Keywords:

* Easy Going

* Eco-friendly

* Green

* Saving Time

* Beating Traffic

\
\
Competitors:

* Baddel

* Lime

* Bird

* Skip

* Spin

* Jump

* Dott

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2F02949e9c-5461-48d2-b50d-169424bf8396.png?alt=media&token=39f806d1-391a-41a3-8dba-f161485b9585","id":"02949e9c-5461-48d2-b50d-169424bf8396","width":1760,"height":1099,"filename":"Screenshot 2023-12-04 at 10.24 1.png","type":"image/png","caption":"","border":true}]}
```

> **[App Screens](https://www.figma.com/proto/NHG0cYdpgB0NHrVzHKzegw/Rabbit-Mobility-App?node-id=19-21&scaling=min-zoom&page-id=0%3A1) [↗](https://karimsoliman7.framer.website/rabbit-case-study)**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2F775c561c-b447-4091-9732-83eeb8375612.jpg?alt=media&token=888e0393-caa7-40d6-bb44-a07f9614a762","id":"775c561c-b447-4091-9732-83eeb8375612","width":2811,"height":2811,"filename":"Rabbit thumbnail.jpg","type":"image/jpeg","caption":"","border":false}]}
```

> **[Wireframes and user journey flows](https://drive.google.com/file/d/1-DHaA3UJnvVnOMfd83C_R9kEEtVs00kN/view?usp=sharing) [↗](https://karimsoliman7.framer.website/rabbit-case-study)**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2F31ad0abb-5f0b-4f9b-8015-7e0a229e68a5.png?alt=media&token=35651b11-89a6-4e6d-802c-4365c03c1a1b","id":"31ad0abb-5f0b-4f9b-8015-7e0a229e68a5","width":1600,"height":999,"filename":"Screenshot 2023-12-04 at 10.39 1.png","type":"image/png","caption":"","border":true}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2Fa71a94c3-5e42-41ac-bd00-bef6189b8bb0.png?alt=media&token=25a3071f-83cc-4646-bfcf-67b75abd2c2a","id":"a71a94c3-5e42-41ac-bd00-bef6189b8bb0","width":1920,"height":1080,"filename":"My Framer Site 1.png","type":"image/png","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2Fb54a9e60-9b50-46aa-9485-a7b6355909e3.png?alt=media&token=6a8590fd-30c9-411d-80c3-16560f854fce","id":"b54a9e60-9b50-46aa-9485-a7b6355909e3","width":1540,"height":1045,"filename":"Screenshot 2023-12-04 at 10.22 1.png","type":"image/png","caption":"","border":true}]}
```

> **[Rabbit Design Language & Components](https://drive.google.com/file/d/1fQ9adzXlQiaXina13X2MbAYPTZEjCnJL/view?usp=sharing)**[ ](https://drive.google.com/file/d/1fQ9adzXlQiaXina13X2MbAYPTZEjCnJL/view?usp=sharing)**[↗](https://karimsoliman7.framer.website/rabbit-case-study)**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2Fcf134729-0424-4ee9-9c55-fc0754f2ab52.png?alt=media&token=cb00d3eb-784a-433e-a589-242a1f492e4c","id":"cf134729-0424-4ee9-9c55-fc0754f2ab52","width":1800,"height":1124,"filename":"image 1.png","type":"image/png","caption":"Rabbit Design System","border":true}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2F7d13a94a-d895-431b-8a8f-038357ca9040.png?alt=media&token=86e46d9b-6a4a-4a03-99eb-93ef3d550392","id":"7d13a94a-d895-431b-8a8f-038357ca9040","width":879,"height":936,"filename":"image 2.png","type":"image/png","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2Fff0fe949-53db-46b6-8e0d-23ce797b49cb.png?alt=media&token=766ad6c1-5c8d-4e8c-a46c-e5f2378269f3","id":"ff0fe949-53db-46b6-8e0d-23ce797b49cb","width":1000,"height":940,"filename":"Screenshot 2023-12-06 at 6.37 2.png","type":"image/png","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2F7463654c-e7a8-47a4-8443-1683ffd37de4.png?alt=media&token=f96f04d7-f97a-4385-a5e6-ab7639caff47","id":"7463654c-e7a8-47a4-8443-1683ffd37de4","width":1000,"height":1063,"filename":"cards.png","type":"image/png","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2F14af5ae5-5a2f-47b6-a76a-16d451769389.png?alt=media&token=8354579e-6ec6-492f-89b9-962d7685334e","id":"14af5ae5-5a2f-47b6-a76a-16d451769389","width":1000,"height":804,"filename":"Screenshot 2023-12-06 at 6.37 1.png","type":"image/png","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FJuZsxDgR6rX9PcDJoyEkIuGrQh42%2FuJ22ylq5eaMdh7I7ENRP%2F90315e75-1c06-45bd-9da7-da4cb86194a0.png?alt=media&token=0992e4b1-e195-4c03-bb86-47c14e6b5cc5","id":"90315e75-1c06-45bd-9da7-da4cb86194a0","width":1000,"height":1280,"filename":"Group 1.png","type":"image/png","caption":"","border":true}]}
```

Rabbit App Revamping

Senior Product Designer

Crafting a User-Driven Product Roadmap through 'Buy a Feature' game.

The story of how a game 'Buy the feature" help us shape and crafting a user-driven product roadmap.

[In Progress] Start the UX Design Process: Empathise, Define, and Ideate

i've recently became a [Framer](https://www.linkedin.com/company/framer/) expert on [Contra](https://www.linkedin.com/company/contrahq/) ✨

Framer Expert

[In Progress] Foundations of User Experience (UX) Design

Figma Academy certificate

TFK Mobile App

Creating seamless experience to Bosta users that make their life a lot easier, and as Bosta users are sellers and businesses that have already a lot to deal with so we wanted shipping and creating orders one less thing that consume their time.

Redesigned the app overall experience, fixed the usability issues and introduced new features.

Sllr is a free All-in-One E-Commerce Solution, helps SMEs effortlessly kickstart their business, launch online store and start selling in minutes.

* Built the features and the tools that will help Sellers to grow, build their brands, and drive more sales

* Helped shape the product vision, features backlog and roadmap.

* Designed the transfer journey for Bosta users transitioning to Sllr, facilitating a seamless and user-friendly experience. This resulted in a smooth transition for a large number of users, leading to increased online stores created and sales orders volume.

* Reported bi-weakly product pulse check report briefing to stakeholders and PMs, by watching hotjar recordings of how users interact with the product, and observing any experience issues, pain, rooms of improvements or opportunities for new features, which had a huge impact on the conversion rate and

* Contributed to improving the overall Sllr design by actively participating in branding, visual design, and design system development. Introduced new elements and components to address unique challenges and ensure a cohesive and user-centric design experience.

* Assisted Sllr in the process of creating the brand direction with the external agencies for branding and marketing initiatives, actively involved in the entire process. Collaborated with external partners, ensuring alignment with the company's vision and goals.

* Managed the hiring and onboarding process of the design team.

* Developed a comprehensive design system, ensuring consistent aesthetics and user experience across products. Modernized the main product, improving usability and design standards.

Sr. Product Designer

Awaed is the first Saudi licensed platform that allows access to all investment products such as investment funds and stock markets through one place and one portfolio.

Awaed platform is the first Saudi licensed platform that allows access to all investment products such as investment funds and stock markets through one place and one portfolio, for all types of users, from investors to non-investors, by empowering them through an easy and flexible user experience.

* Led UI/UX design efforts at WMCA, or 'We Make Cool Apps,' resulting in the delivery of outstanding client solutions encompassing UI/UX, visual design, and interactive experiences.

* Helped big names in various industries like Paymob, Emaar, Juhyna, Pepsi, Elgouna Palm Hills and more creating user-centered design experiences through mobile applications, websites, landing pages and special edition website related to a marketing campaigns.

* Revamped design processes resulted in a substantial boost to WMCA's revenue and expanded client base.

* Led the design process from interviewing stakeholders to get a clear problem statement and layout requirement proposed solutions

Product Designer

* Defined, improved, and launched consumer mobile and web platforms / products / features at scale.

UI Designer

Bosta is a leading logistics-tech company founded in Egypt with the aim to expand and empower the logistics industry in the MENA region.

* Unified the design language across the designers and engineers by introducing "The Red Box" Bosta's design system, setting a unified design framework across products. Developed guidelines and components to improve user experience and brand identity.

* Revamped UI and enhanced user-centered experience of Bosta's front facing platforms 'web dashboard and mobile applications', and applying the new design system across the pages and new features to deliver a unified cohesive user experience.

* Oversaw Bosta rebranding, by aligning with Brand Designers and marketing teams and made sure the rebranding capture the product essence, look and feel.

* Led the new design system creation process:\
  \- Creating a UI Inventory (Patterns/Components, Colors, Typography, Icons and illustrations)\
  \- Mapping each common inconsistent elements to a new unified and consistent ones\
  \- aligned and planed with engineers the rolling out and applying of design system changes timeline\\

* Revamped the core function of Bosta dashboard which is shipment order creation experience, \
  \
  \
  Unified the design language across Bosta products platforms with our frontend team and engineers, revamped the business dashboard that our users use to add orders, request pickups, track their shipments, monitor their performance through reports and analytics, check their revenue through their wallet and seek support and help.

As a Solo designer in the customer facing products at Bosta, i was responsible of designing, revamping and enhancing the Bussiness Dashboard, i work closely with the PMs, Data team, engineers and stakeholders.

Karim Soliman

2023