Karena Iyakoregha
Product designer (AI) in Nigeria, She/her
Open to new Full-time, part-time and contract
About
Multidisciplinary Product Designer (AI), Google Cloud certified in Generative AI, with a 5-year proven track record of solving complex solutions for business-to-business (B2B), business-to-consumer (B2C), and Software as a Service (SaaS) product offerings.
I integrate business strategy, customer feedback, AI/ML insights, and research in every design decision, utilizing design and animation tools like Figma, FigJam, Miro, Framer, Jitter, and Phase to create intuitive user interfaces and superb user experiences (UX).
With a deep interest in transformative industries such as FinTech, e-commerce, automotive (cars-as-a-service), entertainment, and artificial intelligence, I aim to push the boundaries of innovation through AI-enhanced product design.
Projects
I designed the finance module for Baguette to streamline the accounting process for SME owners, facilitating seamless management of financial tasks, including invoicing, expense tracking, and financial reporting.
I successfully designed and launched data-driven design experiments for the Acquisition & Engagement team at Invygo with the goal of;
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Increasing user retention and conversion
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Reducing customer service contact rates
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Improving overall user experience and increasing customer lifespan.
To achieve this, I combined the use of data analysis, customer feedback, and research to influence final design decisions. I collaborated with cross-functional teams such as PMs, designers, engineers, data teams, and customer service representatives to brainstorm, identify, and prioritize issues and opportunities for weekly Agile sprints using Lean UX.
Side Projects
Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integration — a UX case study.
CaaS platforms function similarly to e-commerce marketplaces, but for automobiles. These digital marketplaces act as intermediaries between car dealers and buyers, providing customers with an extensive selection of cars across different years, models, and makes.
However, The rental marketplace faces the nuanced challenge of balancing individual expectations with practical availability, creating a complex matching problem that requires sophisticated solution strategies.
Introducing Apple Music Recap, a new feature designed to provide users with a personalized monthly overview of their listening habits. This feature aims to enhance mindfulness by highlighting the significant role music plays in shaping user behavior and emotions.
Writing
This article focuses on a key tip for improving conversion through design for product specialists — designers, product managers, software engineers, SEO experts, and copywriters. “SEO search prompt,” as I like to call it, is something every designer should know or account for when optimizing website design for conversion.
Did you know Netflix actually used to have comments?
The Challenge: Imagine a world where Netflix reintroduces comment sections! I’ve been exploring the “why” and “how” of this potential feature, keeping Netflix’s core goals in mind.
Here’s what I explored:
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The benefits of bringing back comments: I identified a few key reasons why this could be a positive change for Netflix users (Unique value Preposition).
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Aligning with Netflix’s goals: I refined the product vision to ensure it supports Netflix’s core objectives.
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Implementation frameworks: I proposed different frameworks for integrating comments seamlessly into the platform.
This article is about career growth