Karan Makawana
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Karan Makawana

CricTracker

Overview:

CricTracker stands as a remarkable project in my portfolio, exemplifying my passion for sports and design. This project centered around developing a user-friendly mobile app dedicated to cricket enthusiasts worldwide. We aimed to provide real-time score updates, comprehensive match statistics, and an engaging cricket experience at users' fingertips.

My Role:

I had the privilege of serving as the Lead UI/UX Designer for the CricTracker product, comprising a multi-platform ecosystem that included a mobile app, a website, and an admin panel. I oversaw the entire user interface and user experience design process in this pivotal role across these interconnected platforms. My responsibilities encompassed conceptualizing the design direction for each component, collaborating closely with cross-functional teams, and ensuring that user-centric principles were paramount in our design choices.

Deliverables:

UX design, UI design, Branding, Prototyping, Research, Leadership

Process:

Ideation > Research > Branding > Wireframes > Designs > Prototype > Test

User personas - Neha
CT-Web-Home

Impact:

  • Reader base of over 30 million page views each month.

  • 1L+ Page views daily

  • 1st result as Cricket Fantasy Tips platform

  • Millions follower on different socials platforms

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