Lainey Hollock

Lainey Hollock

Product Designer in Pennsyvlania, USA, They/She

About

I'm a visual designer that specializes in UI, customized design systems, branding, and accessibility. I'm passionate about creating scalable design systems that drive consistency across products and teams, as well as crafting intuitive, user-focused experiences that best match customer requirements. I collaborate with stakeholders to bridge the gap between creativity and strategy to best align on business goals and deliver measurable impact. My pixel-perfect mobile-first work conveys a strong focus on my design expertise and passion for accessibility. I'm fluent in the full Adobe Creative Suite, Figma, ProtoPie, and HTML/CSS.

I am always eager to connect with fellow designers, product leaders, and innovators to explore opportunities where design can make a real impact. Let's connect and create the future of digital experiences together!

Contact

LinkedIn
GitHub
Substack

Work Experience

2023 — Now
Visual Product Designer at Orbital Intelligence
Remote
  • Organized and designed layouts for digital and print materials, improving usability leading to a 10% increase in product sales.

  • Conducted detailed accessibility audits, ensured WCAG 2.1 compliance, and implemented necessary changes for intuitive user experience.

  • Collaborated cross-functionally from end-to-end, improving the efficiency of digital assets and product designs.

  • Contributed to future product planning, assessing market viability, and aligning designs with strategic product roadmaps.

2024 — 2024
Digital Designer at Heller Agency
Remote
  • Developed wireframes and high-fidelity mockups for client websites, ensured accessibility compliance and best UI design practices.

  • Collaborated with cross-functional teams to align design solutions towards business goals and user needs.

  • Drove standardization efforts in adopting design tools like Figma and implementing standards in project structure, resulting in improved efficiency between designers and developers.

2018 — 2023
Visual Design Lead at Avalere Health
Remote
  • Led the design and launch from end-to-end of multi-million dollar pharmaceutical brands, creating cohesive visual systems for websites, emails, and educational materials.

  • Developed a scalable design system, UI kit, and prototypes that reduced mockup creation time by 80%, enhancing team efficiency.

  • Collaborated between 40 cross-functional, cross-team peers to present projects to key stakeholders, ensuring alignment internally with business goals and market research.

  • Contributed to the launch of multiple brands, which result improved market perception and drove user engagement across digital platform.

2016 — 2018
Senior Digital Designer at Devon International Group
King of Prussia, PA
  • Designed and iterated on website features, achieving a 20% increase in user engagement and driving significant growth in page views and sales metrics through user-centered design.

  • Led the creation and development of 5 unique in-house brands, enhancing user experience across multiple digital platforms by applying user-centered design principles.

2014 — 2016
Digital Designer at Rowhouse Media
Philadelphia, PA
  • Designed and developed e-commerce solutions that increased user engagement by 12% through intuitive interaction design, user-friendly interfaces, and seamless navigation.

  • Improved user experience for data-heavy documents by creating a robust information architecture that enabled easy navigation across digital and print formats.

  • Collaborated with clients to develop WCAG-compliant templates and content, integrating accessibility best practices, including sensitivity reader reviews and screen reader testing.

Certifications

2024
Design Systems from Memorisely
2024
Human-Computer Interaction from Interaction Design Foundation
2024
AI for Designers from Interaction Design Foundation
2024
Design Systems from Design System University
2024
Accessibility: How to Design for All from Interaction Design Foundation

Education

2009 — 2013
Bachelor's of Arts, Graphic Design at University of the Arts

Volunteering

2024 — Now
Volunteer at Library
PA, USA