About
I discover people's stories to design solutions that elevate lives and achieve business goals.
Contact
Work Experience
• Drove the redesign of Nobee internal software in collaboration with designers and developers to deliver 50+ screens and launch it as a lease management SaaS solution
• Made iterations and customized features based on feedback from the first 70 users
• Performed competitive analysis on 12 CMS platforms to prioritize key features and build information architecture for Settings page
• Reduced 50% steps in Password and 2FA flows by partnering with product manager to design and implement magic link
• Collaborated with a cross-functional team (UX researchers, content designers, engineers, PMs) to build an internal application for 300+ employees that supports algorithm validation
• Led design of iOS and Android onboarding flows in dark/light mode, ensuring users grant permissions required for full app functionality
• Advanced development phase by 1 month and saved $60K in third-party subscription costs
Projects
• Performed 11 in-depth interviews with 100+ data points on users’ banking experiences to validate a new feature
• Conducted usability testing to evaluate and iterate
• Designed hi-fi prototypes integrating 5/3 design system to ensure design consistency
• Led a team of 4 in an end-to-end design project for an E-commerce mobile app for Vietnamese handicrafts
• Identified user problems by synthesizing the data from qualitative research with 20 participants: a lack of accurate and appealing
information makes exploring and purchasing handicrafts more difficult
• Initiated and developed Discover, a feature for learning about Vietnamese heritage crafts and traditional villages: add
a unique selling point that expected to increase the session length and conversion rate
• Built wireframes and designed 13 interfaces using Figma while maintaining the design system
• Facilitated usability testing with 3 participants to evaluate the design and made iterations based on key findings and feedback
Education
Minor: Computer Science
GPA: 3.96/4.00