Kaavyya Kesarwani
Community | Growth in Bengaluru
About
basic startup girl, only extraordinarily fun. i do community, growth, marketing, and other cool stuff my parents don't understand
Work Experience
-
buidling and growing the official community
[Twitter: 7K-30K followers]
[Discord: 0-4K members] -
partnering with other brands for all co-marketed engagement
-
working on growth hacks to crack top-of-the-funnel acquisition
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spearheading and hosting all community events and twitter spaces including monthly community calls
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worked on user retention by designing community engagement loops
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worked closely with the product team to help productify community needs
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seeded public communities with financial education content, events, and activities
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built, engaged, managed, and scaled the official discord community (discord.gg/uCbPPCXW) from 0 to 30,000 members
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designed, organized, marketed, and hosted 100+ on/off app community events (like workshops, quizzes, talent shows, and gaming tournaments)
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collaborated and partnered with other brands, schools, and influencers for community engagement and product growth campaigns
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walked in on a 30-member team with 99K users and left behind a team of 100 with 3M users
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positioned the brand from scratch by
setting up brand guidelines and
constitution -
spearheaded all creative social media
and digital marketing campaigns -
led and managed a team of 17-20 interns
(content, graphic design, performance
marketing)
Internship
Internship
Side Projects
public journal of things I do, learn, think and feel in a month
Speaking
Writing
Shifting community model online for the remote gen-z
An interview with mathematician Anand Kumar
An interview with actor Kunal Kapoor
An interview with celebrity stylist Ashley Rebello