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About
Howdy! Graphics @ JLL currently. Born and raised in the capital of Texas, working and living in the capital of the USA. Lover of movies, cooking, great design, and great tunes. See my work and play below.
Projects
Our team's annual march madness event demands an invitation just as fun as our team. Weird, electric, and young. I created a digital invite with a print feel to sell our vibe.
Washington, DC-based group Sapphic Lit Pop-Up Book Store needed a new logo for their instagram and displays at their booths. Lavender, a sapphic symbol, was the key icon for this brand, also doubling as open books in a row. I created a vertical and horizontal lock up, as well as an individual logo mark for social media and merch use.
Fall cocktail event on the rooftop of one of the largest properties we lease. Print and mail invitations were created, along with several menu cards and a Rayban custom fitting station poster.
After being chosen to lease Brookfield's office building in Chinatown of DC, we quickly pulled together a new, sophisticated brand for a building targeting large, multi-floor tenants. Briefed with Brookfield's desire to go from stuffy, dated, government brand to a luxury, almost old-school vibe, we set out to change the way people viewed this building. Pairing stones like onyx and marble with cool blue and green tones was the perfect back drop to our stacked serif logo.
A young building located in Dupont Circle wanted a colorful and playful brand to promote their building in DC's real estate market. We decided to create a bold and stretched out "C" as a logo mark for this building, standing tall and skinny like the structure itself. Multiplying this logo mark into a circle was the base of a star-like pattern, or blown up on its own as a stamp-like symbol.
For more than 40 years, from 1940 to the early 1980s, this Greyhound Bus Lines Super Terminal was an important transportation hub for the city. In the 1980s, the station was preserved, and later renovated into an office building. Manulife requested a rebrand to accompany the new renovations that are coming in 2024, so I wanted to utilize a rich, warm color palette with clean, sans serif fonts and line art to combine old and new. Old film photos were placed in a spread to highlight the history of the bus station, and add some personality to the building.
An adventure into our brokerage team’s effort into spreading the story of Washington, DC’s talent, culture, and work life at two renowned Brookfield Properties developments: The Yards and Halley Rise. I created a data-driven presentation and worked with a web developer and illustrator to create a dynamic, creative website that was and continues to be be pitched to brokers in different cities across major cities in the US to make people consider bringing their companies to DC. We designed and deployed ad campaigns via social media to direct traffic to the site and determine which cities were responding most to the messaging which directed where we would father target our efforts.
Comic book inspired explosive branding for a two story office space in the heart of the U-Street neighborhood. Focused on attracting education and non-profit based tenants, our client wanted us to go in any direction, as long as it was fun, bright, and exciting. Fast-paced gifs and warm colors make this brand feel like a popsicle in the middle of summer!
Side Projects
A few images/gifs/collages from over the Covid years
All my records I bought over 2020
Doodles extracted, cleaned, and recolored from my great grandma's diary.
Work Experience
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Lead creative projects side by side our project manager
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Lead designer on all new business pitches for our team for local and national clients
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Overseeing work of and guiding junior designer
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Communicate with print and video vendors to execute out of house projects
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Create and manage updates to deliverables that include,
but not limited to: maps, video motion graphics, photography, renderings, brochures, presentations, emails, custom packaging, event invitations, and websites. -
Work with brokers and marketing leaders to design and strategize pitches and presentations for a variety of audiences locally and nationally to win new business.
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Create and manage updates to deliverables that include,
but not limited to: maps, video motion graphics, photography, renderings, brochures, presentations, emails, custom packaging, event invitations, and websites. -
Work with brokers and marketing leaders to design and strategize pitches and presentations for a variety of audiences locally and nationally to win new business.
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Curated and created photo, graphics, and video content for for over 15 brands’ social media feeds across Instagram, TikTok, and Facebook.
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Aided in branding creation for businesses new to social media such as metropolitan apartment complexes, wedding venues, and eyewear brands.
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Assisted in the creation multinational and domestic advertising campaigns for companies such as Saucony, JW Marriott, and the Hong Kong Tourism Board.
Worked on the sales floor addressing needs of customers from buying new phones, navigating through repair processes, and product displays.
Education
Bachelor of Science, Advertising | Minor in French
Texas Creative Certification, Art Direction, 2018 - 2019
UT’s competitive creative advertising portfolio sequence. Created over ten campaigns for brands like Purell and Depop with a wide range of media executions such as print, social, OOH, television, and experimental marketing.