I am the lead web UI and brand designer for a wide range of clients including ecommerce, non-profit and technology startups. My work often includes developing brand identity kits, website redesign projects using no-code and low-code (Bootstrap/HTML/CSS) solutions and partnering with stakeholders to ensure design projects are intuitive for end users and meet both business and user goals.

I was the sole and lead designer for a new NFT marketplace platform targeting the entertainment industry. Lead the UI design and copy for the front-facing company website, ICO website, NFT marketplace and backend admin CMS. I created wireframes, interactive prototypes and high-fidelity designs for web and mobile interfaces in Figma and oversaw hand-offs to Blockchain developers and engineers.

I spearheaded the redesign projects for 6 out of 12 managed websites in an effort to enhance the member experience and usability, decreasing the average bounce rate by 20%. Redesigned the mobile app UI for the annual conference, a primary source of income for the association, resulting in a 50% increase in app downloads and additional $20K in conference revenue via ad placement. Partnered with the CTO and data analysts to design the UI for data visualization dashboards within frontend web frameworks to streamline metric reporting for the company leadership team.

I was the head of brand and marketing design for a luxury real estate team. Designed the responsive web UI for a custom listing landing page that resulted in a $1 million+ home selling two weeks faster than comparative properties. Unlocked an additional $10K in profit for the company by designing all sales enablement and company brand identity marketing tools in-house.