## Introduction

I’ve taken 2 laps on Rubin’s "The Creative Act", and have compiled my key takeaways with the help of [Claude 3 Opus](https://www.anthropic.com/news/claude-3-family), an AI language model. This post is a simple overview for anyone seeking to cultivate their creativity and bring their unique vision to life. I love this book!

## Embrace Your Inner Creator

Rubin emphasizes that everyone is inherently creative, regardless of their chosen medium. By recognizing and embracing our innate creativity, we can begin to shape our experience of reality and bring forth ideas that have never existed before.

## Cultivate Openness and Awareness

To truly harness your creative potential, it's essential to remain open and aware. By minimizing the interference of your mental filters and preconceptions, you can better connect with the world around you and notice the subtle details that others might overlook. Small rituals and consistent refreshing of your awareness can make a significant difference in your creative journey.

## Trust Your Unique Voice

Your individual perspective and experiences are what make your creative voice truly special. Rubin encourages creators to amplify their differences and cherish the characteristics that set them apart. Embrace adversity as part of the process, and trust that your passion and excitement will resonate with others.

## Cultivate Patience and Presence

Patience is a crucial aspect of the creative process. By accepting the natural rhythms of creation and resisting the urge to skip ahead, you allow your work to develop organically. Focus on being present and engaging in each chapter of your creative journey with your best effort, rather than fixating on the outcome.

## Embrace Beginner's Mind

Approaching your craft with a beginner's mind – free from limiting beliefs and fixed assumptions – can unlock new possibilities. By stripping away labels and experiencing the world as if for the first time, you open yourself up to innovation and extraordinary insights hidden in the seemingly mundane.

## Harness the Power of Inspiration

Inspiration is a divine influence that should be welcomed and embraced. When inspiration strikes, ride the wave for as long as it lasts, utilizing the offering that is being presented. Remember that inspiration is a force subject to the laws of entropy, so make the most of it while it's available.

## Cultivate Supportive Habits

Good habits create good art. By approaching the practical aspects of your day with precision and discipline, you create space for artistic freedom to flourish. Identify and remove habits that hinder your creativity, and establish sustainable rituals that support your work.

## Embrace Failure as Growth

Failure is an integral part of the creative process, providing the information you need to reach your goals. Embrace unsuccessful attempts as steps towards finding the solution that works. Don't become overly attached to premature versions of your work; instead, focus on refining and removing elements that detract from the core essence of your vision.

## Conclusion

By embracing the insights shared in Rick Rubin's "The Creative Act," you can unlock your creative potential and bring your unique vision to life. Remember to stay open, trust your voice, cultivate patience, and embrace the journey – both its triumphs and challenges. Through your art, you have the power to share your perspective and connect with others in a profound way.

Insights from Rick Rubin's "The Creative Act"

Product design is hard, but what's even more challenging is aligning everyone involved with a common understanding of what the product is and how to move towards that shared vision. In my experience, this has always been a challenge regardless of the team or project.

Despite being a regular occurrence, every team attempts to find a unique approach, process, system, or set of tools to help them navigate this. However, this often leads to the introduction of more components that only serve to complicate rather than simplify the process. It seems as though everyone is striving to streamline and clarify, yet we're sometimes inadvertently making the process more complicated than it needs to be. I’m guilty of this.

In today’s world, it feels like sitting at a desk all day to work through these challenges to get these things done is the standard we've set for ourselves. There’s now so much work that needs to happen before the real work can even happen, and for me, it’s created this feeling that if I'm not sitting at my desk behind a screen for all of it, then I'm not actually getting things done. In reality, however, when I create the space to think without any distractions, like by standing up and going on a walk around the block, then somehow the mental clutter starts to disappear and the creativity starts to flow again.

I guess what I’m trying to say is I’m starting to go on more walks, and it’s helping.🚶‍♂️😊

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Go On More Walks

Lead Product Designer

My Starting Point

Best Film

Video Of The Year

Pull

Leveraging Esri’s ArcGIS Platform & Runtime SDK

GreenLite Streamlines ‘Nightmare’ of Construction Permitting for Businesses

OnThree

Creating the future of health & human services.

Helped people discover great things to do. Some of the Tabeso team became a part of Spingo.com. Shaquille O'Neal was a shareholder and advisor.

Director of Product Design

Launched Liquid Force Films to support Liquid Force Wakeboards global marketing and sales initiatives. Released The Truth, Encore, Relentless, and Asterisk 2.

Director, DP, Editor

Brought together the talents of 4 partners to create a multimedia creative agency that is still operating today. Also released one of the first all wakeskate films titled Asterisk.

Co-Founder

Released independent wakeboard films titled Metronome, Blacklist, Boombox, and Running With Scissors.

Founder

Making construction permitting faster, more predictable, and transparent.

Lead Product Designer (Contract)

An industry shifting watersports brand that manufactured wakeboards, wakeskates, bindings, ropes, handles, vests, bags, and apparel.

Provided event makers with tailored solutions for online and onsite ticketing, smart event management software, and powerful digital marketing services. SpinGo is now part of the Events.com family.

Creative Director

Co-Directed my first documentary film with Tim Irwin titled Project Watson.

Co-Director

Created content for Oakley Golf, Snowboarding, NHRA, Cooperate, and the 2012 London Olympics Beyond Reason Campaign. Directed Oakley's wake team film titled Push Process for the media production arm of Oakley, 1242 Productions.

An audiology platform and billing service for independent practices.

Justin Stephens

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