About
A story-teller at heart, I help brands reframe their business challenges and design the right solution. I believe in leading from the front, planning the strategic direction for my teams to forge ahead and deliver a great experience.
Over the past 14 years, I have been lucky to be involved not just with great clients but also talented individuals to design products that I’m proud to showcase.
I love great stories, from books to video game and find myself looking for the next great thing. In my down time, you can find me at the gym, a restaurant or at home listening to the latest earworm.
Projects
Lead team of strategist, operations, project managers, data analyst & experience designers to maintain & build up Ford Digital Channels in China.
Lead the website redesign with a team of 3 designers.
Work Experience
Driving tech and CX capabilities
Leading the digital experience practice, leading a team to manage projects & find new business by focusing on strategic thinking, great customer experience and excellent project & client management:
- Engage in project planning and stakeholder engagement, leveraging technical skills to drive strategic design decisions and executive alignment.
- Guided multidisciplinary teams to innovate Ford’s product design, Wynn Resorts’ interfaces, and J&J’s WeChat programs, focusing on delivering a personalised and engaging digital experience
- Excelled in team management, nurturing professional growth and driving design outcomes across various high-impact projects.
Led the eCommerce platform strategy for Friso in Singapore. Redesign the online shop experience on Magento, leading to a 25% increase over our sale goals.
Develop the product strategy and innovation roadmap for a Digital Innovation Hub in Singapore.
Designed the UX for a 1st Party Data Platform & managed the delivery of the platform in Shanghai. Led to a 30% increase in Media Efficiency.
Did freelanced design work for iShopChangi, Temasek Cares & BBC Singapore.
Lead Project Manager, managing internal resources and helping with pitches and planning for new projects.
Completed multiple revamps for clients across multiple industries on different technological stacks such as Wordpress, Magento, Shopify, Drupal and Expression Engine.
Led in multiple digital marketing campaigns, including email, media, social campaigns for clients in Hospitality, Beauty, Finance and Tech industries.