About
I grew up in my parent's bookstore in Steveston, B.C. There, I spent long hot summers pouring over book covers, magazine fold outs, and maps. And of course I read a lot of books 📚
I've worked as a designer in different capacities for over 15 years—from running press checks in the middle of the night, to leading UX for teams building enterprise features.
Contact
Work Experience
Helping Android users communicate effectively and clearly wherever they write
Managing five product designers, I helped support design for infrastructure, single sign-on, mobile, and design systems.
- Pushed out improvements to a reporting feature that improved usage rates by 50%.
- Driving the design org to improve hard and soft skills by hosting a bi-weekly workshop
- Wrote blog posts for the purpose of improving our hiring funnel
- Spearheaded improvements to designer on-boarding practices to get new designers up to speed efficiently
- Led and published research on the impact of performance on online shopping behaviour
- Designed shopping experiences that have up to doubled mobile conversion rates
- Led development teams on initiatives that completely change how companies sell online
As an instructor in the Digital Design and Development Flex Program, I built a curriculum in design for beginner to novice level designers. The goals of this course were to introduce design thinking and agile processes that culminate in a final group project.
My role supported the Communications team in marketing initiatives and awareness campaigns, primarily by designing and illustrating assets for both printed matter, on social media, and on the foundation website. Supporting events led by the philanthropy department is also a large part of my day-to-day work.
Working with brands such as Peanuts (Charlie Brown), Richard Scarry's Busytown and Caillou, I've had the opportunity to see the inner workings of the children's app industry. In-app purchases, demographic behaviour in mobile environments and user conversion are dimensions that affected my day-to-day work at Loud Crow.
As the sole web developer and front-end developer, I was tasked with rebuilding the Science World website on the Drupal CMS. I also managed our email campaign system in addition to producing visuals for promotional purposes.
In this role, I used my background in designing for parents of school-aged children in order to craft an efficient yet inclusive user experience. I also implemented a mobile-first approach to user experience.
Working as part of a team of graphic designers, I assisted the creative director in maintaining visual brand standards across a range of avenues, including fundraising, exhibit design, marketing, Science World hosted events and internal communication.
Day-to-day work required a great deal of typographic layout, illustration and communicating effectively within a creative team. Above and beyond basic knowledge of Adobe's Creative Suite, I learned a great deal about large format printing and pre-press.
Writing
We rarely, if ever, talk about this fundamental skill — reading (for work).
What can you do today to get cracking on that reading list?
Skeleton screens in different shapes and sizes are seemingly found everywhere across the web and apps — anywhere humans are forced to wait. But do they actually work?
Education
Major in English Literature